Basis of Allotment

SUN TV LIMITED

SUN TV LIMITED

(Originally Incorporated as Sumangali Publications Private Limited on December 18, 1985 and subsequently changed to SUN TV Limited under the Companies Act, 1956 )
Registered and Corporate Office : 367/369, Anna Salai, Teynampet, Chennai 600 018. Tel:+91-44-2431 8181,
Fax : +91-44-2434 2729. Website: www.sunnetwork.in

BASIS OF ALLOCATION

PUBLIC ISSUE OF 6,889,000 EQUITY SHARES OF RS.10/- EACH FOR CASH AT A PRICE OF RS. 875/- PER EQUITY SHARE AGGREGATING TO RS. 60,278.75 LACS (REFERRED TO AS "THE ISSUE").THE ISSUE WOULD CONSTITUTE 10% OF THE FULLY DILUTED POST ISSUE CAPITAL OF THE COMPANY.

THE FACE VALUE PER EQUITY SHARE IS RS.10/- EACH FOR CASH AT A PRICE OF RS.875/- EACH AND THE ISSUE PRICE IS 87.5 TIMES OF THE FACE VALUE.

The Issue made through the 100% Book Building Process where at least 60% of the net issue to the public was to be allocated on a proportionate basis to Qualified Institutional Buyers ("QIBs") (including 5% of the QIB portion that was to specifically be allotted to mutual funds). Further, up to 10% of the net issue to the public shall be available for allocation on a proportionate basis to Non-Institutional Bidders and up to 30% of the net issue to the public shall be available for allocation on a proportionate basis to Retail Bidders, subject to valid bids being received at or above the Issue Price.

The Issue received 114852 applications for 323262223 equity shares resulting in 46.92 times subscription. The details of the applications received in the Issue from Qualified Institutional Buyers, Non-Institutional and Retail Individual Investors categories are as under (Before technical rejections):

Category No. of Applications No. of Shares Subscription
Retail Bidders 113987 6054857 2.92
Non Institutional Bidders 550 24447302 35.48
Qualified Institutional Bidders 315 292760064 70.82

Final Demand
The final demand at different bid prices is as under:

Bid Price No. of Shares % to Total CumulativeTotal Cumulative % to total
731 117640 0.04 324051320 100.00
732 64 0.00 323933680 99.96
735 584 0.00 323933616 99.96
736 72 0.00 323933032 99.96
740 432 0.00 323932960 99.96
741 8 0.00 323932528 99.96
743 8 0.00 323932520 99.96
745 56 0.00 323932512 99.96
750 4840 0.00 323932456 99.96
751 16 0.00 323927616 99.96
752 72 0.00 323927600 99.96
753 136 0.00 323927528 99.96
755 872 0.00 323927392 99.96
756 8 0.00 323926520 99.96
758 8 0.00 323926512 99.96
759 40 0.00 323926504 99.96
760 248 0.00 323926464 99.96
761 8 0.00 323926216 99.96
765 1392 0.00 823926208 99.96
766 200 0.00 323924816 99.96
770 416 0.00 323924616 99.96
775 1144 0.00 323924200 99.96
777 8 0:00 323923056 99.96
780 1040 0.00 323923048 99.96
781 1368 0.00 323922008 99.96
785 16 0.00 323920640 99.96
786 16 0.00 323920624 99.96
787 40 0.00 323920608 99.96
788 8 0.00 323920568 99.96
789 8 0.00 323920560 99.96
790 96 0.00 323920552 99.96
791 8 0.00 323920456 99.96
794 8 0.00 323920448 99.96
795 32 0.00 323920440 99.96
796 16 0.00 323920408 99.96
800 98384 0.03 323920392 99.96
801 80 0.00 323822008 99.93
802 56 0.00 323821928 99.93
803 8 0.00 323821872 99.93
805 104 0.00 323821864 99.93
810 376 0.00 323821760 99.93
812 8 0.00 323821384 99.93
815 280 0.00 323821376 99.93
816 504 0.00 323821096 99.93
817 40 0.00 323820592 99.93
820 384 0.00 323820552 99.93
822 8 0.00 323820168 99.93
823 8 0.00 323820160 99.93
825 5752 0.00 323820152 99.93
826 88 0.00 323814400 99.93
827 8 0.00 323814312 99.93
830 592 0.00 323814304 99.93
831 8 0.00 323813712 99.93
832 32 0.00 323813704 99.93
833 1328 0.00 323813672 99.93
835 501512 0.15 323812344 99.93
840 288 0.00 323310832 99.77
841 8 0.00 323310544 99.77
842 32 0.00 323310536 99.77
843 24 0.00 323310504 99.77
844 16 0.00 323310480 99.77
845 216 0.00 323310464 99.77
848 8 0.00 323310248 99.77
850 23408 0.01 323310240 99.77
851 40 0.00 323286832 99.76
855 2848 0.00 323286792 99.76
856 8 0.00 323283944 99.76
857 8 0.00 323283936 99.76
860 176 0.00 323283928 99.76
861 0 0.00 323283752 99.76
862 104 0.00 323283752 99.76
864 8 0.00 323283648 99.76
865 640 0.00 323283640 99.76
866 0 0.00 323283000 99.76
867 0 0.00 323283000 99.76
868 88 0.00 323283000 99.76
869 48 0.00 323282912 99.76
870 3464 0.00 323282864 99.76
871 24 0.00 323279400 99.76
873 120 0.00 323279376 99.76
874 456 0.00 323279256 99.76
875 & Cut Off 323278800 99.76 323278800 99.76
324051320 100.00

The Basis of Allocation was finalized in consultation with the Bombay Stock Exchange Limited ("BSE") on 19th April, 2006.

A. Allocation to Retail Investors

The Basis of Allocation to the Retail Investors, who have bid at cut-off or at and above the Issue Price of Rs.875/- per Equity Share, was finalized in consultation with BSE. The category was over subscribed 2.83 times. The total number of shares allotted in this category is 2066700 Equity Shares. The category-wise details of the Basis of Allocation are as under:

Category No. of
Applns.
% to
total
Total No. of
Shares applied
% to
total
No. of Shares
allocated
Ratio Total No. of
Shares allocated
8 12990 11.86 103920 1.77 8 2:5 41568
16 11550 10.54 184800 3.15 8 5:7 66000
24 8985 8.20 215640 3.68 8 FIRM 71880
32 5566 5.08 178112 3.04 11 FIRM 61226
40 6064 5.53 242560 4.14 14 FIRM 84896
48 4218 3.85 202464 3.46 17 FIRM 71706
56 33604 30.67 1881824 32.11 19 FIRM 638476
ADDITIONAL 1 3:4 25205
64 1188 1.08 76032 1.30 23 FIRM 27324
72 454 0.41 32688 0.56 25 FIRM 11350
80 927 0.85 74160 1.27 28 FIRM 25956
88 322 0.29 28336 0.48 31 FIRM 9982
96 617 0.56 59232 1.01 34 FIRM 20978
104 682 0.62 70928 1.21 37 FIRM. 25234
112 22403 20.45 2509136 42.82 39 FIRM 873717

B. Allocation to Non Institutional Investors

The Basis of Allocation to the Non institutional, who have bid at and above the Issue Price of Rs.875/- -per Equity Share, was finalized in consultatien with BSE. The category was subscribed 35.45 times. The total number of shares allotted in this category is 688900 Equity Shares. The category-wise details of the Basis of Allocation (Sample) are as under:

Category No. of
Applns.
% to
total
Total No. of
Shares applied
% to
total
No. of Shares
allocated
Ratio Total No. of
Shares allocated
120 46 9.45 5520 0.02 8 3:07 20
240 5 1.03 1200 0.00 8 4:05 4
560 3 0.62 1680 0.01 16 FIRM 3
1000 17 3.49 17000 0.07 28 FIRM 17
2000 6 1.23 12000 0.05 57 FIRM 6
4000 2 0.41 8000 0.03 113 FIRM 2
10000 3 0.62 30000 0.12 282 FIRM 3
20000 2 0.41 40000 0.16 565 FIRM 2
55000 1 0.21 55000 0.23 1552 FIRM 1
100000 1 0.21 100000 0.41 2821 FIRM 1
200000 2 0.41 400000 1.64 5643 FIRM 2
280000 1 0.21 280000 1.15 7900 FIRM 1
572000 1 0.21 572000 2.34. 16138 FIRM 1
686896 1 0.21 688896 2.82 19436 FIRM 1
6889000 2 0.41 13778000 56.43 194350 FIRM 2

C. Allocation to QIBs

Allocation to QIBs have been done on a proportionate basis in consultation with the Bombay Stock Exchange Limited. As per the SEBI guidelines, Mutual Funds were initially allotted 5% of the quantum of shares available (206670) and other QIBs and unsatisfied demands of Mutual Funds were allotted the remaining available shares (3926730) on proportionate basis. The sectoral cap and other limits applicable to the holding of shares in company have been taken into account while allotting shares. Mutual Funds were allotted 22.15% for QIB segment and other QIB applicants were allotted 77.85% of the shares for QIB segment.

Category FIs/Banks MFs Flls VC Insurance Companies Total
No.of Shares 172581 915744 2964006 922 80147 4133400

The Committee of Directors of the company at it's Meeting held at Chennai on 20'" April, 2006 has approved the basis of allocation of shares of the Issue and has allotted the shares to various successful applicants.

The Refund Orders and allotment advice and notice has been dispatched to the address of the investors as registered with the depositories. In case the same is not received within ten days, investors may contact at the address given below. The Refund Orders have been over-printed with the Bank Mandate details as registered, if any, with the depositories. The shares allocated to successful applicants are being credited to their beneficiary accounts subject to validation of the account details with the depositories concerned. The company is taking steps to get the equity shares admitted for trading on the National Stock Exchange of India Limited and Bombay Stock Exchange Limited within seven working days from the date of approval of the basis of allocation.

INVESTORS PLEASE NOTE

This details of the allocation made would be hosted on the website of Registrars to the Issue, Karvy Computershare Private Limited at www.karvy.com or http://kcpl.karvy.com

All future correspondence in this regard may kindly be addressed to the Registrars to the issue quoting full name of the First/ Sole applicant, Serial number of the bid-cum-application form, number of shares bid for, name of the Member of the Syndicate and Place where the bid was submitted and payment details at the address given below:

Karvy Computershare Private Limited
Unit: SUN TV, Karvy House,
46, Avenue 4, Street No.1, Banjara Hills,
Hyderabad-500034, Fax: 040-23420814
Email: suntv.ipo@karvy.com or mailmanager@karvy.com

TOLL FREE - HELPLINE NUMBER
1-600-3454001

Place : Chennai
Date : 20th April, 2006

For Sun TV Limited
Sd/-
R Ravi
Company Secretary

THE LEVEL OF SUBSCRIPTION SHOULD NOT BE TAKEN TO BE INDICATIVE OF EITHER THE MARKET PRICE OF THE EQUITY SHARE ON LISTING OR THE BUSINESS PROSPECTS OF SUN TV LIMITED.
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