Basis of Allotment
PROVOGUE

PROVOGUE (INDIA) LIMITED

(Formerly Acme Colthing Private Limited)

(Incorporated on November 17, 1997 under the Companies Act, 1956. Converted into Acme Clothing Limited on March 11, 2005 and Received fresh Certificate of Incorporation consequent to change of name to Provogue (India) Limited on March 14, 2005) Registered Office: 105/106, Dream Square, 1st Floor, Offi New Link Road, Andheri (W), Mumbai 400053. (Previous Registered Office; On incorporation 63-A, Bombay Talkies Compound, Malad (W), Mumbai-400 061. In 1999 shifted to 138-141, Govt. Industrial Estate, Charkop, Kandivali (W), Mumbai-400 067). Tel.: 91 22 2869 3892, Fax: 91 22 2868 2225, e-mail: investorservice@ provogue.net, website:www.provogue.net Compliance Office: Mr. Aniket Hirpara.

BASIS OF ALLOTMENT

PUBLIC ISSUE OF 40,49,402 EQUITY SHARES OF RS. 10/- EACH ISSUED FOR CASH AT A PRICE OF Rs. 150/- (INCLUDING PREMIUM OF Rs. 140/-) PER SHARE AGGREGATING Rs. 6074.10 LACS (HEREINAFTER REFERRED TO AS "THE ISSUE"). THE ISSUE CONSTITUTES 25% OF THE FULLY DILUTED POST ISSUE PAID-UP CAPITAL OF THE COMPANY. THE ISSUE PRICE OF Rs. 150 PER EQUITY SHARE OF FACE VALUE OF Rs. 10/- EACH IS 15 TIMES OF THE FACE VALUE.

The Issue was made through the 100% book building process wherein upto 50% of the Issue was to be allocated on a discretionary basis to Qualified Institutional Buyers (QIBs). Further, not less than 15% of the Issue was to be made available for allocation on a proportionate basis to Non-Institutional Bidders and not less than 35% of the Issue was to be made available for allocation on a proportionate basis to Retail individual Bidders, subject to valid bids being received at or above the Issue Price.

The Board of Directors of Provogue (India) Ltd. wish to thank the investing Public for their response to the issue which opened for subscription on Friday, June 10, 2005 and closed on Thursday, June 16, 2005. The Issue received 253562 applications for 271100095 equity shares resulting in 66.95 times subscription. The details of the applications received in the Issue from Retail, Non Institutional and Qualified Institutional Investor categories are as under:

Category No. of Applications No. of  Shares Subscription
Qualified Institutional Buyers 178 105574960 52.14%
Non Institutional Investors 1278 101126660 166.49%
Retail Investors 252106 64398475 45.43%

Final Demand

A sample of the final demand at different bid prices is as under:

Rate No. of appls No.of Shares Cumulative
No. of Applns.		 Cumulative
No.of  Shares		 %age
to Size
130 1333 7285400 257391 274672600 6783.04
131 59 38360 257248 274126760 6769.56
132 15 2960 257245 274123840 6769.49
133 78 37120 257242 274123480 6769.48
134 4 760 257237 274120080 6769.40
135 277 95880 257236 274119960 6769.39
136 14 2960 257205 274108080 6769.10
137 14 1720 257203 274107360 6769.08
138 479 242960 257197 274106880 6769.07
139 11 2520 257191 274084080 6768.51
140 1137 7255680 257188 274083680 6768.50
141 39 75680 257008 273604000 6756.65
142 27 4280 257003 273597760 6756.50
143 12 2200 256995 273596600 6756.47
144 15 2360 256990 273595720 6756.45
145 339 769000 256982 273594800 6756.42
146 29 70080 256916 273557200 6755.50
147 140 89680 256912 273553880 6755.41
148 26 5000 256904 273547560 6755.26
149 16 3320 256895 273546040 6755.22
150 15143 211357440 256889 273544160 6755.17
9999 241920 62243480 241834 62221080 1536.55

The Basis of Allotment was finalized in consultation with The Stock Exchange, Mumbai ("BSE")  on June 29, 2005.

A. Allocation to Retail Investors

The Basis of Allocation to the Retail Investors, who have bid at cut-off or at the Issue Price of Rs.150/- per Equity Share, was finalized in consultation with BSE. The category was over subscribed 44.47 times. The total number of shares allotted in this category is 1417320 Equity Shares. Sample of category-wise details of the Basis of Allocation are as under:

Category No. of
Applns.		 % to
Total		 Total No.
of Shares
applied		 % to Total No.of
Shares
allocated		 Ratio Total No.of
Shares
allocated
120 22586 9.13 2710320 4.30 40 1:15 60400
320 93718 37.88 29989760 47.59 40 9:50 674760
640 22588 9.13 14456320 22.94 40 9:25 325280

B. Allocation to Non Institutional Investors

The Basis of Allocation to the Non institutional Investors who had bid at the Issue Price of Rs. 150/- per Equity Share, was finalized in consultation with BSE. The category was subscribed 166.13 times. The total number of  shares allotted in this category is 607381 Equity Shares. Sample of category-wise details of the Basis of Allocation are as under:

Category No. of
Applns.		 % to
Total		 Total No.
of Shares
applied		 % to Total No.of
Shares
allocated		 Ratio Total No.of
Shares
allocated
1000 78 6.58 78000 0.08 40 6:39 480
100000 12 1.01 1200000 1.19 602 FIRM 7224
4049400 6 0.51 24296400 24.08 24336 FIRM 146016

C. Allocation to QIBs

Category Fls/Banks MFs FIIs Insurance Companies VCs Total
No.of Shares 374200 815000 816501 19000 Nil 2024701

The Committee of Directors (IPO) of the Company in its Meeting held at Mumbai on June 30, 2005 has approved the basis of allotment of shares as above and the shares to various successful applicants have been alloted accordingly.

The CAN cum Refund Orders in respect of the refund due to applicants will be dispatched by July 1,2005 to the address of the investors as registered with the depositories. In case the same is not received within ten days, investors may contact at the address given below. The Refund Orders will be printed with the Bank Mandate details as registered, if any, with the depositories. The shares allocated to successful applicants will be credited to their beneficiary accounts subjects to validation of the account details with the depositories concerned. Provogue (India) Limited is taking steps to get the equity shares admitted for trading on The Stock Exchange, Mumbai and the National Stock Exchange of India Limited within seven working days from the date of approval of the basis of allocation.

INVESTORS PLEASE NOTE
The details of the allocation made would also be hosted on the website of  Registrars to the Issue, Intime Spectrum Registry Limited at www.intimespectrum.com

All future correspondence in this regard may kindly be addressed to the Registrars to the Issue quoting full name of the First/Sole applicant, Serial number of the bid-cum-application form, number of shares bid for, name of the Member of the Syndicate and Place where the bid was submitted and payment details at the address give below:

INTIME SPECTRUM REGISTRY LIMITED
C-13, Pannalal Silk Mills Compound, LBS Marg, Bhandup (W), Mumbai-400 078; Tel; 91 22 5555 5491;
Fax: 91 22 5555 5499, e-mail: provogue@intimespectrum.com, Website: www.intimespectrum.com
Contact Person: Vishwas Attavar

Place : Mumbai
Date : June 30, 2005

For Provogue (India) Limited

Sd\-
Aniket Hirpara
Company Secretary

THE LEVEL OF SUBSCRIPTION SHOULD NOT BE TAKEN TO BE INDICATIVE OF EITHER THE MARKET PRICE OF THE EQUITY SHARE N LISTING OR THE BUSINESS PROSPECTS OF PROVOGUE (INDIA) LIMITED.
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