PRIME FOCUS LIMITED

(The company was Incorporated on June 24,1997 as a Private Limited Company under
Part IX of the Companies Act, 1956 at Mumbal and converted into
Public Limited Company vide a fresh certificate of incorporation dated April 24, 2000 as'Prime Focus Limited)
Registered Office: Anand Kunj, North Avenue, Linking Road, Santacruz (West), Mumbai 400054;
Tel. No.: +91-22 66925000; Fax No.: +91-22 66976310;
Website: www.primefocus.co.in; E-mail:  ipo@primefocus.co.in;
Contact Person: Mr. Nishant Fadia, Compliance Officer

BASIS OF ALLOTMENT

PUBLIC ISSUE OF 23,98,082 EQUITY SHARES OF RS. 10/- EACH FOR CASH AT A PRICE OF RS. 417/- PER EQUITY SHARE AGGREGATING RS. 10,000 LAKHS BY PRIME FOCUS LIMITED ('THE COMPANY" OR "ISSUER") (THE "ISSUE"). THERE WILL BE A GREEN SHOE OPTION OF 3,59,711 EQUITY SHARES OF RS. 10/- EACH FOR CASH AT A PRICE OF RS. 417/- PER EQUITY SHARE AGGREGATING TO RS. 1,500 LAKHS. THE ISSUE AND THE GREEN SHOE OPTION AGGREGATE RS. 11,500 LAKHS. THE ISSUE WOULD CONSTITUTE 21.08% OF THE FULLY DILUTED POST ISSUE PAIDUP CAPITAL OF THE COMPANY THE ISSUE PRICE IS 41.7 TIMES OFTHE FACE VALUE

In terms of Rule 19(2)(b) of the SCRR, this being an Issue for less than 25% of the post-Issue capital, the Issue is being made through the 100% Book Building Process wherein at least 60% of the Issue shall be allocated on a proportionate basis to QIB Bidders, out of which 5% of the QIB Portion shall be available for allocation on a proportionate basis to Mutual Funds only. Further, up to 10% of the Issue shall be available for allocation on a proportionate basis to Non-Institutional Bidders and up to 30% of the Issue shall be available for allocation on a proportionate basis to Retail Individual Bidders

The Issue received 18750 applications for 3218416 equity shares resulting in 1.34 times subscription. The details of the valid applications received in the Issue from Retail, Non Institutional Investor and Qualified Institutional Investor are as under:

Final Demand
A sample of the final demand at different bid prices is as under:

The Basis of Allotment was finalized in consultation with The Bombay Stock Exchange Limited on June 12, 2006.

A) Allocation to Retail Investors
The Basis of Allocation to the Retail Investors, who have bid at cut-off or at and above the Issue Price of Rs.417/- per Equity Share, was finalized in consultation with BSE. The category was over subscribed 1.41531 times. The total number of shares allotted in this category is 842459 Equity Shares. The category-wise details of the Basis of Allocation are as under:

B) Allocation to Non Institutional Investors
The Basis of Allocation to the Non institutional investors, who have bid at cut-off or at and above the Issue Price of Rs.417/- per Equity Share, was finalized in consultation with BSE. The category was subscribed 0.94519 times. The total number of shares allotted in this category is 260664 Equity Shares. The category-wise details of the Basis of Allocation (Sample) areas under:

C) Allocation to QIBs

The Board of Directors of the Company at it's Meeting held at Mumbai on June 12, 2006 has approved the basis of allocation and has allotted the shares to various successful applicants.
The Refund Orders has been dispatched on June 13, 2006 to the address of the investors as registered with the depositories. In case the same is not received within ten days, investors may contact at the address given below. The Refund Orders have been printed with the Bank Mandate details as registered, if any, with the depositories, The shares allotted to successful applicants have been credited to their beneficiary accounts subject to validation of the account details with the depositories concerned. Prime Focus Limited is taking steps to get the equity shares admitted for trading on Bombay Stock Exchange Limited and National Stock Exchange Limited within seven working days from the date of approval of the basis of allocation.

INVESTORS PLEASE NOTE
This details of the allocation made are being hosted on the website of Registrars to the Issue, Intime Spectrum Registry Limited at www.intimespectrum.com.
All future correspondence in this regard may kindly be addressed to the Registrars to the Issue quoting full name of the First/ Sole applicant, Serial number of the bid-cum-application form, number of shares bid for, name of the Member of the Syndicate and Place where the bid was submitted and payment details at the address given below:

INTIME SPECTRUM REGISTRY LIMITED
C13, Pannalal Silk Mills Compound, L B S Marg, Bhandup (West), Mumbai 400078;
Tel: +91-22-2596 0320; Fax: +91-22-2596 0329; Contact Person: Mr. Vishwas Attavar
E-mail: primefocus@intimespectrum.com; Webalte: www.intimespectrum.com

THE LEVEL OF SUBSCRIPTION SHOULD NOT BE TAKEN TO BE INDICATIVE OF EITHER THE MARKET PRICE OF THE EQUITY SHARE ON LISTING OR THE BUSINESS PROSPECTS OF PRIME FOCUS LIMITED.