Basis of Allotment

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(This is only an advertisement for information purpose not for publication or distribution, directly or indirectly outside India, and not a prospectus announcement)

PC Jeweller Limited

Our Company was incorporated on April 13,2005 in New Delhi under the Companies Act, 1956, as amended ("Companies Act") as a private limited company under the name 'P Chand Jewellers Private Limited' with the Registrar of Companies, National Capital Territory of Delhi and Haryana ("RoC"). Our Company was converted into a public limited company, pursuant to a resolution passed by our shareholders on July 5,2011, following which our name was changed to 'PC Jeweller Limited', and a fresh certificate of incorporation was issued by the RoC on August 2, 2011. For further details of the changes in our name, see "History and Certain Corporate Matters" on page 139 of the Prospectus dated December 16,2012 filed with the RoC ("Prospectus"). Registered Office: 24/2708, Bank Street, Karol Bagh, New Delhi 110 005; Tel: (+91 11) 4710 4810; Fax: (+91 11) 2872 0811 Corporate Office: C-54, Preet Vihar, New Delhi 110 092 Contact Person and Compliance Officer: Mr. Vijay Panwar, Company Secretary; Tel: (+9111) 49714971 Extn.:222; Fax: (+91 11)4971 4972; E-mail: investors@pcjewellers.com Website: www.pcjeweller.com

Promoters: Mr. Padam Chand Gupta and Mr. Balram Garg

BASIS OF ALLOTMENT

INITIAL PUBLIC OFFERING OF 45,133,500 EQUITY SHARES OF FACE VALUE OF RS.10 EACH ("EQUITY SHARES") OF PC JEWELLER LIMITED ("PCJ" OR "OUR COMPANY" OR "THE COMPANY" OR THE "ISSUER") FOR CASH AT A PRICE OF RS.135 PER EQUITY SHARE (THE "ISSUE PRICE") AGGREGATING TO RS. 6,013.08 MILLION (THE "ISSUE"). THE ISSUE COMPRISES A NET ISSUE TO THE PUBLIC OF 44,775,000 EQUITY SHARES (THE "NET ISSUE") AND A RESERVATION OF 358,500 EQUITY SHARES FOR SUBSCRIPTION BY ELIGIBLE EMPLOYEES (AS DEFINED IN THE PROSPECTUS) (THE "EMPLOYEE RESERVATION PORTION"). THE ISSUE CONSTITUTED 25.20% OF THE POST ISSUE PAID-UP EQUITY SHARE CAPITAL OF OUR COMPANY AND THE NET ISSUE CONSTITUTED 25.00% OF THE POST ISSUE PAID-UP EQUITY CAPITAL OF OUR COMPANY

#Discount of Rs. 5 to the issue Price was offeredto Retail Individual Bidders (the"Retail Discount") and eligible employees bidding in the Employee Reservation portion (the"Employee Discount"), respectively.

Bid/Issue opened on December 10,2012 and closed on December 12,2012*
* Anchor Investor bidding date was December 7,2012
The face value per Equity Share is RS.10. The Issue Price per Equity Share is RS.135 and it is 13.5 times the face value
The Equity Shares of the Company are proposed to be listed on the BSE Limited ("BSE") and the National Stock Exchange of India Limited ("NSE") and the trading is expected to commence on or about December 27,2012

 

This Issue was made in terms of Rule 19 (2)(b)(i) of the Securities Contracts (Regulation) Rules, 1957, asamended, and pursuant to Regulation 26(1) of the the Securities and Exchange Board of India (Issue of Capital and Disclosure Requirements) Regulations, 2009, as amended, (the "SEBI ICDR Regulations"), through the Book Building Process, wherein 50% of the Net Issue was allocated on a proportionate basis to Qualified Institutional Buyers ("QIBs") ("QIB Portion"). Our Company has allotted 6,716,250 Equity Shares to Anchor Investors, on a discretionary basis (the "Anchor Investor Portion"), at the Anchor Investor Issue Price of Rs 135/- per Equity Share. Further, 5% of the QIB Portion (excluding Anchor Investor Portion) was available for allocation on a proportionate basis to Mutual Funds only. The remainder of the QIB Portion was available for allocation on a proportionate basis to QIBs including Mutual Funds, subject to valid Bids being received from them at or above the Issue Price. In addition, not less than 15% of the Net Issue was available for allocation on a proportionate basis to Non-Institutional Bidders and not less than 35% of the Net Issue was available for allocation to Retail Individual Bidders, in accordance with SEBI ICDR Regulations, subject to valid Bids being received at or above the Issue Price.

The Issue received 179,237applications for 271,217,880 equity shares resulting in 6.01 times subscription.
The details of the applications received in the Issue from Qualified Institutional Buyers, Non-Institutional Bidders, Retail Individual Bidders, Eligible Employees and Anchor Investors are as under (Before technical rejections, but after cheque returns):

Category No. of
Applications
No. of
Shares
No. of
Times Subscription
A Retail Individual Bidders 178,522 25,888,590 1.65
B Non Institutional Bidders 108 121,163,310 18.04
C Qualified Institutional Bidders (excl Anchor Investors) 81 114,888,600 7.33
D Anchors 11 8,956,440 1.33
E Eligible Employees 515 320,940 0.90
TOTAL 179,237 271,217,880 6.01

Final Demand
A summary of the final demand as perthe BSE and the NSE at different bid prices is as under:

Bid
Price
No. of
Equity Shares
% to
Total
Cumulative
Total
Cumulative%
to total
125 191,880 0.07 191,880 0.07
126 8,190 0.00 200,070 0.08
127 7,200 0.00 207,270 0.08
128 12,870 0.00 220,140 0.08
129 2,970 0.00 223,110 0.08
130 724,320 0.27 947,430 0.36

 

Bid
Price
No. of
Equity Shares
% to
Total
Cumulative
Total
Cumulative%
to total
131 2,430 0.00 949,860 0.36
132 6,480 0.00 956,340 0.36
133 630 0.00 956,970 0.36
134 630 0.00 957,600 0.36
135 238,545,090 90.49 239,502,690 90.85
Cutoff 24,117,840 9.15 263,620,530 100.00

The Basis of Allotment was finalized in consultation with BSE, being the Designated Stock Exchange on December 21,2012.

A. Allotment to Eligible Employees (After Technical Rejection) (Including ASBA Applications)
The Basis of Allotment to the Eligible Employees of the Company was finalized on a proportionate basis in consultation with BSE. The category has been subscribed to the extent of 0.82 times. The total number of shares Allotted in this category is 295,380. The under subscription of 63,120 Equity shares in the Employee Reservation Portion was added back to the Net Issue (Retail Investors, Non Institutional Bidders and Qualified Institutional Bidders in the ratio of 35:15:50)

B. Allotment to Retail Individual Bidders (After Technical Rejection) (Including ASBA Applications)
The Basis of Allotment to the Retail Individual Bidders was finalized in accordance with SEBI ICDR Regulations and Prospectus, in consultation with BSE. This category has been subscribed to the extent of 1.60 times. The total number of Equity Shares Allotted in the Retail Individual Bidder category is 15,693,342 Equity Shares, including spill over from Eligible Employee Reservation Category, Allotted to 174,370 successful applicants. The category-wise details of the Basis of Allotment are as under:

Category No. Of Applns. % to total Total No. of Equity Shares applied % to total No. of Equity Shares per
applicant
Ratio Total No. of Equity Shares allotted
90 155,169 89 13,965,210 56 90 1:1 13,965,210
180 6,341 4 1,141,380 5 90 1:1 570,690
270 2,250 1 607,500 2 90 1:1 202,500
360 2,026 1 729,360 3 90 1:1 182,340
450 1,181 1 531,450 2 90 1:1 106,290
540 584 0 315,360 1 90 1:1 52,560
630 363 0 228,690 1 90 1:1 32,670
720 1,622 1 1,167,840 5 90 1:1 145,980
810 461 0 373,410 1 90 1:1 41,490
900 410 0 369,000 1 90 1:1 36,900

 

Category No. of Applns. % to total Total No. of Equity Shares applied % to total No. of Equity Shares per
applicant
Ratio Total No. of Equity Shares allotted
990 175 0 173,250 1 90 1:1 15,750
1080 180 0 194,400 1 90 1:1 16,200
1170 121 0 141,570 1 90 1:1 10,890
1260 55 0 69,300 0 90 1:1 4,950
1350 89 0 120,150 0 90 1:1 8,010
1440 1,011 1 1,455,840 6 90 1:1 90,990
1530 2,332 1 3,567,960 14 90 1:1 209,880
1 42:19201 42

Total

174,370

100

25,151,670

100

15,693,342

C. Allotment to Non Institutional Bidders (After Technical Rejection) (Including ASBA Applications)
The Basis of Allotment to the Non Institutional Bidders who have bid at the Issue Price of ?135 per Equity Share was finalized on a proportionate basis in consultation with BSE. This category has been subscribed to the extent of 17.93 times. The total number of equity shares allotted inthe Non Institutional Bidder category is6,725,718 Equity Shares, including spillover from Eligible Employee Category, Allotted to 104 successful applicants. The category wise details of the Basis of Allotment are as under:

Category No. of Applns. % to total Total No. of Equity Shares applied % to total No. of Equity Shares per applicant Ratio Total No. of Equity Shares allotted
1,530 5 4.81 7,650 0.01 90 1:1 450
1,800 3 2.88 5,400 0.00 100 1:1 300
2,160 1 0.96 2,160 0.00 120 1:1 120
2,250 1 0.96 2,250 0.00 125 1:1 125
2,430 1 0.96 2,430 0.00 136 1:1 136
2,970 1 0.96 2,970 0.00 166 1:1 166
3,690 2 1.92 7,380 0.01 206 1:1 412
4,410 1 0.96 4,410 0.00 246 1:1 246
4,500 1 0.96 4,500 0.00 251 1:1 251
4,590 4 3.85 18,360 0.02 256 1:1 1,024
7,380 9 8.65 66,420 0.06 412 1:1 3,708
7,650 1 0.96 7,650 0.01 427 1:1 427
8,640 1 0.96 8,640 0.01 482 1:1 482
11,070 1 0.96 11,070 0.01 617 1:1 617
14,760 4 3.85 59,040 0.05 823 1:1 3,292
15,030 1 0.96 15,030 0.01 838 1:1 838
18,720 1 0.96 18,720 0.02 1,044 1:1 1,044
18,810 2 1.92 37,620 0.03 1,049 1:1 2,098
18,900 1 0.96 18,900 0.02 1,054 1:1 1,054
19,800 1 0.96 19,800 0.02 1,104 1:1 1,104
22,140 3 2.88 66,420 0.06 1,235 1:1 3,705
24,930 1 0.96 24,930 0.02 1,390 1:1 1,390
33,300 1 0.96 33,300 0.03 1,857 1:1 1,857
36,990 1 0.96 36,990 0.03 2,063 1:1 2,063
37,080 1 0.96 37,080 0.03 2,068 1:1 2,068
44,370 1 0.96 44,370 0.04 2,475 1:1 2,475
50,400 1 0.96 50,400 0.04 2,811 1:1 2,811
57,510 1 0.96 57,510 0.05 3,207 1:1 3,207
57,780 1 0.96 57,780 0.05 3,222 1:1 3,222
74,070 3 2.88 222,210 0.18 4,131 1:1 12,393
76,950 1 0.96 76,950 0.06 4,291 1:1 4,291
145,800 1 0.96 145,800 0.12 8,131 1:1 8,131
148,140 1 0.96 148,140 0.12 8,262 1:1 8,262
218,700 1 0.96 218,700 0.18 12,197 1:1 12,197
222,210 1 0.96 222,210 0.18 12,393 1:1 12,393

 

Category No. of Applns. % to total Total No. of Equity Shares applied % to total No. of Equity Shares per applicant Ratio Total No. of Equity Shares allotted
225,000 1 0.96 225,000 0.19 12,548 1:1 12,548
243,000 1 0.96 243,000 0.20 13,552 1:1 13,552
296,280 1 0.96 296,280 0.25 16,523 1:1 16,523
299,700 1 0.96 299,700 0.25 16,714 1:1 16,714
364,500 1 0.96 364,500 0.30 20,328 1:1 20,328
370,350 3 2.88 1,111,050 0.92 20,654 1:1 61,962
396,900 1 0.96 396,900 0.33 22,135 1:1 22,135
405,000 1 0.96 405,000 0.34 22,587 1:1 22,587
446,130 1 0.96 446,130 0.37 24,881 1:1 24,881
518,400 1 0.96 518,400 0.43 28,911 1:1 28,911
550,800 1 0.96 550,800 0.46 30,718 1:1 30,718
702,720 1 0.96 702,720 0.58 39,191 1:1 39,191
740,340 1 0.96 740,340 0.61 41,289 1:1 41,289
740,700 4 3.85 2,962,800 2.46 41,309 1:1 165,236
793,800 1 0.96 793,800 0.66 44,270 1:1 44,270
1,066,140 1 0.96 1,066,140 0.88 59,458 1:1 59,458
1,134,000 1 0.96 1,134,000 0.94 63,243 1:1 63,243
1,208,250 1 0.96 1,208,250 1.00 67,384 1:1 67,384
1,481,400 1 0.96 1,481,400 1.23 82,617 1:1 82,617
1,851,840 2 1.92 3,703,680 3.07 103,277 1:1 206,554
2,070,000 1 0.96 2,070,000 1.72 115,443 1:1 115,443
2,099,970 1 0.96 2,099,970 1.74 117,115 1:1 117,115
2,285,190 1 0.96 2,285,190 1.89 127,445 1:1 127,445
2,861,640 1 0.96 2,861,640 2.37 159,593 1:1 159,593
3,499,920 1 0.96 3,499,920 2.90 195,190 1:1 195,190
3,703,680 3 2.88 11,111,040 9.21 206,553 1:1 619,659
4,074,030 1 0.96 4,074,030 3.38 227,208 1:1 227,208
5,925,870 1 0.96 5,925,870 4.91 330,484 1:1 330,484
7,407,360 3 2.88 22,222,080 18.43 413,107 1:1 1,239,321
10,740,690 1 0.96 10,740,690 8.91 598,999 1:1 598,999
11,072,880 1 0.96 11,072,880 9.18 617,525 1:1 617,525
11,110,500 1 0.96 11,110,500 9.21 619,623 1:1 619,623
11,111,040 1 0.96 11,111,040 9.21 619,653 1:1 619,653
Total 104 100 120,597,930 100 6,725,718

D.Allotment to QIBs (excluding Anchor Investors) (After Technical Rejections)(including ASBA Applications)
The Basis of Allotment to QIBs who have bid at the Issue Price of Rs.135 per Equity Share was finalisedon a proportionate basis in consultation with BSE. This category has been subscribed to the extent of 7.82 times. As per the SEBI ICDR Regulations, Mutual Funds were initialy Allotted 5% of the quantum of shares available i.e 785,141 Equity Shares including spill over from the Eligible Reservation Category and other QIBs and unsatisfied demands of Mutual funds were Allotted the remaining available shares i.e 14,917,669 Equity Shares including spill over from the Eligible Employee Reservation Category. The total number of Equity Shares Allotted in QIB Category is 15,702,810 Equity shares with were allotted to 81 successful applicants. The category-wise details of the Basis of allotment are as under:

Category Fls/Bank FIIs MFs ICs VCs Total No. Of Equity Shares allotted
QIB 2,907,626 9,096,036 1,820,426 1,878,722 - 15,702,810

E. Allocation to Anchor lnvestors
The Company has allocated 67,16,250 Equity Shares to 11 Anchor Investors in consultation with the BRLMs and the CBRLM who have bid atthe Issue Price of Rs.135. In accordance with SEBI ICDR Regulations, this represents 30% of the QIB Portion. The Board of Directors of the Company at its meeting held on December 22,2012 has taken on record the Basis of Allotment of Equity Shares of the Issue and has allotted the Equity Shares to various successful applicants.

The Refund Orders and allotment advice and/or notices have been dispatched on December 26, 2012 to the address of the investors as registered with the depositories. Further the instructions to the Self Certified Syndicate Banks have been dispatched /mailed on December22, 2012. In case the same is not received within ten days, investors may contact the Registrar to the issue at the address given below.

The Refund Orders have been over-printed with the Bank Account detailsas registered. if any with the depositories. Commencement of Trading: The Equity Shares Allotted to successful applicants have been credited on December 24,2012 to the beneficiary accounts subject to validation of the account details with the depositories concerned. The Equity Shares are proposed to be listed on BSE and NSE and trading will commence on December 27,2012.

Note: All capitalized terms used and not defined herein shall have the respective meaning assigned to them in the Prospectus.

INVESTORS PLEASE NOTE
The details of the Allotment made shall be hosted on the website of the Registrarto the Issue, Karvy Computer share Private Limited at http://karisma.karvy.com

All future correspondence in this regard may kindly be addressed to the Registrar to the Issue quoting full name of the First/ Sole applicant, serial number of the Bid-Cum Application Form, number of Equity Shares bid for, name of the member of the Syndicate and place where the Bid-Cum Application Form was submitted and payment details at the address given below:

Karvy Computershare Private Limited
Plot Nos. 17-24, VittalRao Nagar,
Madhapur, Hyderabad 500 081
Tel: (91 40) 4465 5000; Fax: (9140) 23431551;
Email: pcjeweller.ipo@karvy.com; Website: http://karisma.karvy.com

Place: NewDelhi
Date:
December 26,2012
For PC Jeweller Lrmted
sd/-
Managing Director

THE LEVEL OF SUBSCRIPTION SHOULD NOT BE TAKEN TO BE INDICATIVE OF EITHER THE MARKET PRICE OF THE EQUITY SHARES ON LISTING OR THE BUSINESS PROSPECTS OF PC JEWELLER LIMITED PC Jeweller Limited (the "Company") has filed the Prospectus with the Registrar of Companies, National Capital Territory of Delhi and Haryana. The Prospectus is available on the website of SEBI at www.sebi.gov.in and the respective websites of the Book Running Lead Managers ("BRLMs") at www.investmentbank.kotak.com and www.sbicaps.com and the Co-Book Running Lead Manager at www.idbicapital.com. Investors should note that investment in Equity Shares involve a high degree of risk. For details, potential investors should refer to the offer documents filed with the Registrar of Companies including the section titled "Risk Factors". This announcement has been prepared for publication in India and may not be published or distributed in the United States, Australia, Canada or Japan. This announcement is not an offer for sale or solicitation of an offer to buy securities in any jurisdiction, including the United States. The securities of the Company have not been and will not be registered under the U.S. Securities Act of 1933, as amended (the "U.S. SecuritiesAct") or any state securities laws in the United States and may not be offered or sold in the United Stetes absent registration under the U.S. Securities Act or an exemption from registration underthe U.S. Securities Act. There will be no public offering of securities in the United States.

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