Basis of Allotment

(THIS IS ONLY AN ADVERTISEMENT FOR INFORMATION PURPOSES AND NOT A PROSPECTUS ANNOUNCEMENT. NOT FOR DISTRIBUTION OUTSIDE INDIA.)

Bright1.jpg (8383 bytes) BRIGHT OUTDOOR MEDIA LIMITED
Corporate Identification Number: U74300MH2005PLC156444

Our company was originally incorporated as a Private Limited under the name "Bright Outdoor Media Private Limited" under the provisions of the Companies Act, 1956 and Certificate of Incorporation was issued by the Registrar of Companies Mumbai, Maharashtra on September 29, 2005. Subsequently, Our Company was converted into a Public Limited Company and the name of our Company was changed to "Bright Outdoor Media Limited" vide special resolution passed by the Shareholders at the Extra Ordinary General Meeting held on October 24, 2022 and a Fresh Certificate of Incorporation pursuant to change of name was issued by Registrar of Companies. Mumbai, Maharashtra, dated November 24, 2022. The Corporate Identification Number of our Company is U74300MH2005PLC156444. For further details and details of changes in the registered office of our company, please refer to the chapter titled "History and Certain Corporate Matters" beginning on page 131 of the Prospectus.

Registered Office: 801, 8th Floor, Crescent Tower, Near Morya House, Fame Infinity Mall, Off New Link Road, Andheri (West), Mumbai 400 053, Maharashtra, India;
Tel: 022 - 6714 0000 | E-mail: investor@brightoutdoor.com | Website: www.brightoutdoor.com
Contact Person: Khyati Mishra, Company Secretary and Compliance Officer
PROMOTERS OF OUR COMPANY: YOGESH JIWANLAL LAKHANI AND JAGRUTI YOGESH LAKHANI
BASIS OF ALLOTMENT

INITIAL PUBLIC OFFERING OF 38,00,000 EQUITY SHARES OF FACE VALUE OF Rs. 10/- EACH ("EQUITY SHARES") OF BRIGHT OUTDOOR MEDIA LIMITED ("BRIGHT" OR "THE COMPANY" OR "OUR COMPANY" OR "THE ISSUER") FOR CASH AT A PRICE OF Rs. 146/- PER EQUITY SHARE (INCLUDING A PREMIUM OF Rs. 136/- PER EQUITY SHARE) ("ISSUE PRICE") AGGREGATING Rs. 5,548.00 LAKHS ("THE ISSUE") OF WHICH 1,94,000 EQUITY SHARES AGGREGATING TO Rs. 283.24 LAKHS WILL BE RESERVED FOR SUBSCRIPTION BY MARKET MAKER ("MARKET MAKER RESERVATION PORTION"). THE ISSUE LESS THE MARKET MAKER RESERVATION PORTION I.E. NET ISSUE OF 36,06,000 EQUITY SHARES OF FACE VALUE OF Rs. 10/- EACH AT AN ISSUE PRICE OF Rs. 146/- PER EQUITY SHARE AGGREGATING Rs. 5,264,76 LAKHS ("NET ISSUE"). THE ISSUE AND THE NET ISSUE WILL CONSTITUTE 27.28% AND 25.89% OF THE POST-ISSUE PAID-UP EQUITY SHARE CAPITAL OF OUR COMPANY.

THE FACE VALUE OF THE EQUITY SHARES IS Rs. 10/- AND THE ISSUE PRICE IS 14.6 TIMES OF THE FACE VALUE
ISSUE OPENED ON: MARCH 14, 2023
CLOSED ON: MARCH 17, 2023
RISK TO INVESTORS:
1. Our Equity Shares have never been publicly traded, and may experience price and volume fluctuations following the completion of the Issue. Further, our Equity Shares may not result in an active or liquid market and the price of our Equity Shares may be volatile and you may be unable to resell your Equity Shares at or above the Issue Price or at all.
2. The average cost of acquisition of Equity Shares by our Promoters is set forth in the table below:
S. No. Name ol the Promoters No. ot Equity Shares held Average cost ot Acquisition (in Rs.)
1. Yogesh Jiwanlal Lakhani 1,01,24,323 2.50
2. Jagruti Yogesh Lakhani 400 2.50
Investors are required to refer section titled "Risk Factors" beginning on page 27 of the Prospectus.

Our Company has filed the Prospectus dated March 03, 2023 with the ROC (the "Prospectus") The Equity Shares of the Company are proposed to be listed on the SME Platform of BSE i.e., BSE SME, in terms of the Chapter IX of the SEBI (ICDR) Regulations, 2018 as amended from time to time. Our Company has received an In-Principle approval from BSE for the listing of the Equity Shares pursuant to letter dated February 06, 2023. BSE is the Designated Stock Exchange for the purpose ot this Issue. The trading is to be commenced on March 24, 2023 (Subject to receipt of listing and trading approvals from the BSE).

The Issue is being made through the Fixed Price process, the allocation in the Net Issue to the Public category is made pursuant to Regulation 253(2) of the SEBI (ICDR) Regulations, 2018, as amended from time to time, wherein a minimum of 50% of the Net Issue of shares to the Public is initially made available for allotment to Retail Individual Investors. The balance of Net Issue of Shares to the public is made available for allotment to Individual Applicants other than Retail Individual Investors and other Investors, including Corporate Bodies / Institutions irrespective of number of shares applied for. If the Retail Individual Investor category is entitled to more than 50% on proportionate basis, they shall be allotted that higher percentage. Under subscription, if any, in any of the categories, would be allowed to be met with spill-over from any of the other categories or a combination of categories at the discretion of our Company in consultation with the Lead Manager and the Designated Stock Exchange. Such inter-se spill over, if any, would be affected in accordance with applicable laws, rules, regulations and guidelines. All potential investors shall participate in the Issue only through an Application Supported by Blocked Amount ("ASBA") process including through UPI mode (as applicable) by providing details of the irrespective bank accounts and / or UPI IDs, in case of Rlls, if applicable, which will be blocked by the Self Certified Syndicate Banks (‘‘SCSBs") for the same.

SUBSCRIPTION DETAILS

The Net Issue has received 2,139 applications before technical rejections for 43,82,000 Equity Shares resulting in times 1.22 subscription. The details of the applications received in the Net Issue (before and after technical rejections & withdrawal) are as follows:

Detail of the Applications Received

Category Before Technical Rejections & Withdrawals After Technical Rejections & Withdrawals
No. of Applications No. of Equity Shares No. of Applications No. of Equity Shares
Retail Individual Investors 2,066 20,66,000 2,048 20,48,000
Other than Retail Individual Investors 73 23,16,000 69 22,95,000
Total 2,139 43,82,000 2,117 43,43,000

Note:

1. The Net Issue does not include 1,94,000 Equity Shares reserved for Market Maker, which was subscribed by 1.00 time.
2. There were 22 Technical Rejections for 39,000 Equity Shares & no withdrawal of any application in any category.

The shares available for allotment have been arrived in the equal proportion of the respective over subscription ratio of Retail Individual Investors and Other than Retail Individual Investors category. In view of the explanation provided under regulations 253 (2) of the SEBI (ICDR) Regulations, 2018, the Retail Individual Investors Category has applied for 47.16% and 52.84% by Other than Retail Individual Investors; accordingly, we have derived the issue size for different categories. Further, owing to rounding off, an additional shares has been proportioned to be allotted in retail investors. In other than Retail Individual Investor Category there was over subscription of 23,16,000 Equity Shares before technical rejection and 22,95,000 Equity Shares after technical rejection. In Retail Individual Investors Category there was over subscription of 20,66,000 Equity Shares before technical rejection and 20,48,000 Equity Shares after technical rejection. The Basis of Allotment was finalised in consultation with the Designated Stock Exchange - BSE on March 21, 2023.

A) Allocation to Market Maker (After Technical Rejections & Withdrawals): The Basis of Allotment to the Market Maker, at the Issue Price of Rs. 146/- per Equity Share, was finalized in consultation with BSE. The category was subscribed by 1.00 time. The total number of shares allotted in this category is 1,94,000 Equity Shares. The category-wise details of the Basis of Allotment are as under:
No. of Shares Applied for No. of Applications Received % to Total Total No. of Shares Applied % to Total Allocation per Applicant Ratio of Allottees to the Applicant Total No. of Shares Allotted
1,94,000 1 100 1,94,000 100 1,94,000 1:1 1,94,000
B) Allocation to Retail Individual Investors (After Technical Rejections & Withdrawals): The Basis of Allotment to the Retail Individual Investors, at the Issue Price of Rs. 146/- per Equity Share, was finalized in consultation with BSE. Pursuant to Regulation 253(2) of the SEBI (ICDR) Regulations, 2018, the total number of shares allocated in this category is 18,03,000 Equity Shares. The category was subscribed by 1.14 times. The category-wise details of the Basis of Allotment are as under:
No. of Shares Applied for No. of Applications Received % of Total Total No. of Shares Applied % to Total Allocation per Applicant Ratio of Allottees to the Applicant Total No. of Shares Allotted
1,000 2,048 100 20,48,000 100 1,000 758:861 18,03,000
C) Allocation to Other than Retail Category (After Technical Rejections & Withdrawals): The Basis of Allotment to the Non-Retail Investors, at the Issue Price of Rs. 146/- per Equity Share, was finalized in consultation with BSE. Pursuant to Regulation 253(2) of the SEBI (ICDR) Regulations, 2018, the total number of shares allocated in this category is 18,03,000 Equity Shares. The category was subscribed by 1.27 times. The category-wise details of the Basis of Allotment are as under Sample basis:
No. of Shares applied for (Category Wise) No. of Applications Received % to Total Total No. of Shares applied in each category % to Total Allocation per Applicant Ratio of Allottees to the Applicant Total No. of Shares allocated/ allotted
15,000 2 2.90 30,000 1.31 12,000 1 1 431
24,000 1 1.45 24,000 1.05 19,000 1 1 145
25,000 2 2.90 50,000 2.18 19,000 1 1 -1,281
40,000 1 1.45 40,000 1.74 31,000 1 1 -425
48,000 1 1.45 48,000 2.09 38,000 1 1 290
63,000 1 1.45 63,000 2.75 50.000 1 1 506
68,000 2 2.90 1,36,000 5.93 53,000 1 1 -844
76,000 1 1.45 76,000 3.31 60,000 1 1 293
1,03,000 1 1.45 1,03,000 4.49 81,000 1 1 81
1,50,000 1 1.45 1,50,000 6.54 1,18,000 1 1 157
2,00,000 1 1.45 2,00,000 8.71 1,57,000 1 1 -124
2,05,000 3 4.35 6,15,000 26.80 1,61.000 1 1 -157
2,40,000 2 2.90 4,80,000 20.92 1.88.000 1 2 -1,098

The Board of Directors of the Company at its meeting held on March 21, 2023, has taken on record the Basis of Allotment of Equity Shares, as approved by the Designated Stock Exchange viz. BSE and has authorized the corporate action for the allotment of the Equity Shares to various successful applicants.

The CAN and allotment advice and/ or notices shall be dispatched to the address of the investors as registered with the depositories on March 23, 2023. Further, the instructions to Self-Certified Syndicate Banks has been processed on March 22, 2023 for unblocking of funds. The Equity Shares allotted to successful applicants are being credited to their beneficiary accounts subject to validation of the account details v/ith the depositories concerned. In case the same is not received within prescribed time, investors may contact the Registrar to the Issue at the address given below. The Company is taking steps to get the Equity Shares admitted for trading on the SME Platform of BSE within 5 working days from the Closure of the Issue. The trading is proposed to be commenced on March 24, 2023 subject to receipt of listing and trading approvals from BSE.

Note: All capitalized terms used and not defined herein shall have the respective meanings assigned to them in the Prospectus dated March 03, 2023 ("Prospectus").

INVESTORS, PLEASE NOTE

The details of the allotment made has been hosted on the website of the Registrar to the Issue, Bigshare Services Private Limited at www.bigshareonline.com.

All future correspondence in this regard may kindly be addressed to the Registrar to the Issue quoting full name of the First/Sole Applicant. Serial number of the Application Form. Number of Shares Applied for and Bank Branch where the Application had been lodged and payment details at the address given below:

Bright2.jpg (5037 bytes) BIGSHARE SERVICES PRIVATE LIMITED
Office No, S6-2, 6th Floor. Pinnacle Business Park, Next to Ahura Centre, Mahakali Caves Road,
Andheri East, Mumbai - 400 093, Maharashtra, India.
Telephone: 022 - 6263 8200 | E-mail: ipo@bigshareonline.com
Investor grievance E-mail: investor@bigshareonline.com
Website: www.bigsharesonline.com
Contact Person: Babu Rapheal C SEBI Registration No.: INR000001385
For BRIGHT OUTDOOR MEDIA LIMITED
Sd/-
Yogesh Jiwanlal Lakhani
Place: Mumbai Designation: Chairman & Managing
Date: March 22, 2023 Director DIN:00845616

LEVEL OF SUBSCRIPTION SHOULD NOT BE TAKEN TO BE INDICATIVE OF EITHER THE MARKET PRICE OF THE EQUITY SHARE ON LISTING OR THE BUSINESS PROSPECTS OF BRIGHT OUTDOOR MEDIA LIMITED.

BRIGHT OUTDOOR MEDIA LIMITED is proposing, subject to applicable statutory and regulatory requirements, receipt of requisite approvals, market conditions and other considerations, to make a Public Issue of its Equity Shares and has filed Prospectus with the Registrar of Companies, Mumbai, Maharashtra on March 03, 2023. The Prospectus is available on websites of the Company, the BSE and the Lead Manager at www.brightoutdoor.com, www.bseindia.com, www.shreni.in respectively. Applicants should note that investment in equity shares involves a high-risk and for details relating to the same, see the Prospectus, including section titled "Risk Factors" beginning on page 27 of the Prospectus.

The Equity Shares have not been and will not be registered under the U.S.Securities Act of 1933, as amended (the "U.S.Securities Act and applicable U.S. state securities law. Accordingly, the Equity Shares are offered or sold (i) within the United States to persons reasonably believed to be qualified institutional investors (as defined in Rule 144A under the U.S.Securities Act and (ii) Outside the United States in offshore transactions in reliance on Regulation S under the U.S. Securities act and applicable laws of the jurisdiction where such offers and sales occur.

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