Basis of Allotment

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(This is only an advertisement for information purpose not for publication or distribution, directly or indirectly outside India, and not a prospectus announcement)

EROS INTERNATIONAL MEDIA LIMITED

Our Company was incorporated under the Companies Act, 1956, as a private limited company under the name Rishima International Private Limited, on August 19,1994. The corporate identity number of our Company is U92110MH1994PLC080502. For more Information on changes in the name of our Company and our registered office, see "History and Key Corporate Matters' on page 99 of the Prospectus.

Registered Office: 201, Kailash Plaza, Plot No. A-12, opposite Laxmi Industrial Estate, off New Link Road, Andheri (West), Mumbal 400 053, Maharashtra, India. Tel: + (91 22) 6691 8500; Fax: + (91 22) 2673 2586;
Corporate Office: Satya Dev Building, 2nd Fldor, opposite Q lab, off New Link Road, Andheri (West), Mumbal 400 053. Maharashtra, India. Tel: + (91 22) 4053 8500; Fax: + (91 22) 4053 8540;
Company Secretary and Compliance Officer: Mr. Rajesh Bhatia;
Email: compliance.officer@erosintl.com; Website: www.erosintl.com
Promoters of our Company: Eros International pic ("Eros pic") and Eros Worldwide FZ LLC ("Eros Worldwide")

PUBLIC ISSUE OF 20000000 EQUITY SHARES OF RS. 10 EACH ("EQUITY SHARE") OF EROS INTERNATIONAL MEDIA LIMITED (THE "COMPANY") FOR CASH AT A PRICE OF Rs.175/- PER EQUITY SHARE (INCLUDING A SHARE PREMIUM OF RS. 165 PER EQUITY SHARE), AGGREGATING RS. 35,000 LAKHS (THE "ISSUE"). THE ISSUE WILL CONSTITUTE 21.9% OF THE POST ISSUE PAID-UP EQUITY CAPITAL OF THE COMPANY.

BID OPENED ON SEPTEMBER 17,2010, CLOSED ON SEPTEMBER 21,2010*
*ANCHOR INVESTOR BIDDING PERIOD OPENED AND CLOSED ON SEPTEMBER 16,2010
THE FACE VALUE PER EQUITY SHARE IS RS.10. THE ISSUE PRICE PER EQUITY SHARE IS RS.175 AND IT IS17.5 TIMES THE FACE VAULE.

The Company has allotted 36,00,000 Equity Shares to Anchor Investors at Rs 175 per Equity Share in accordance with the Securities and Exchange Board of India (Issue of Capital and Disclosure Requirements) Regulations, 2009, as amended ("SEBI ICDR Regulations").

The Equity Share of the Company are proposed to be listed on the Bombay Stock Exchange Limited ("BSE") and the National Stock Exchange ("NSE") and the trading is expected to commence on or about October 6,2010.

In terms of Rule 19(2)(b) of the Securities Contracts (Regulation) Rules, 1957 (which was in existence as of the date of filing of the Draft Red Herring Prospectus), as amended (the "SCRR"), this is an Issue for less than 25.0% of the post Issue paid-up equity capital, therefore, the Issue Is made through the Book Building Process wherein at least 60.0% of the Issue would be allocated to Qualified Institutional Buyers ("QIBs") on a proportionate basis (such portion, the "QIB Portion"), provided that our Company would allocate up to 30.0% of the QIB Portion to Anchor Investors, on a discretionary basis (the "Anchor Investor Portion"). Further, 5.0% of the QIB Portion (excluding the Anchor Investor Portion) would be available for allocation on a proportionate basis to Mutual Funds only. The remainder would be available for allocation on a proportionate basis to QIBs and Mutual Funds, subject to valid Bids being received from them at or above the Issue Price. If at least 60.0% of the Issue cannot be allocated to QIBs, the entire application money would be refunded forthwith. Further, not less than 10.0% of the Issue would be available for allocation on a proportionate basis to Non-Institutional Bidders and not less than 30.0% of the Issue would be available for allocation on a proportionate basis to Retail Bidders, subject to valid Bids being received at or above the Issue Price. Bidders (other than Anchor Investors) may participate In the Issue through the ASBA process by providing the details of their respective bank accounts in which the corresponding Bid amounts would be blocked by Self Certified Syndicate Banks ("SCSBs"). For more information, see "Issue Procedure" on page 301 of the Prospectus.

The Issue received 197,214 applications for 490,412,960 equity shares resulting in 24.52 times subscription. The details of the applications received in the Issue from Qualified Institutional Buyers, Non-institutional, Retail Individual, Anchor Investor categories are as under: (Before technical rejections)

Category No. of
Applications
No. of
Shares
No. of
times subscription
Qualified Institutional Buyers (excluding Anchor Investors) 84 248,937,080 29.64
Non Institutional Investors 265 157,749,640 78.87
Retail Individual Investors 196,856 78,762,440 13.13
Anchor Investors 9 4,963,800 1.38

A. Final Demand
A summary of the final demand as per BSE and NSE as on the Bid Closing date at different bid prices is as under:

Bid
Price
No. of
Shares
% to
total
Cumulative
Total
Cumulative
% to Total
158 10,659,320 1.8138 10,659,320 1.81%
159 4,040 0.0007 10,663,360 1.81%
160 44,320 0.0075 10,707,680 1.82%
161 3,120 0.0005 10,710,800 1.82%
162 10,960 0.0019 10,721,760 1.82%
163 38,320 0.0065 10,760,080 1.83%
164 1,200 0.0002 10,761,280 1.83%
165 46,634,320 7.9353 57,395,600 9.77%
166 7,737,600 1.3166 65,133,200 11.08%
167 3,480 0.0006 65,136,680 11.08%
168 4,120 0.0007 65,140,800 11.08%
169 1,080 0.0002 65,141,880 11.08%
170 30,123,120 5.1257 95,265,000 16.21%
171 1,760 0.0003 95,266,760 16.21%
172 4,400 0.0007 95,271,160 16.21%
173 3,800 0.0006 95,274,960 16.21%
174 3,920 0.0007 95,278,880 16.21%
175 421,915,080 71.7927 517,193,960 88.01%
CUTOFF 70,490,880 11.9947 587,684,840 100.00%
TOTAL 587,684,840 100.0000

The Basis of Allocation was finalized in consultation with the Designated Stock Exchange, being the BSE on September 30,2010.

B. Allocation to Retail Individual Investors (After Technical Rejections) including ASBA Applications
The Basis of Allocation to the Retail Individual Investors, who have bid at cut off and the Issue Price of Rs. 175 per Equity Share, was finalized in consultation with BSE. The category was over subscribed 12.95 times. The total number of shares allotted in this category is 6,000,000 Equity Shares to 140,681 successful applicants. The category-wise details of the Basis of Allocation are under:

Category No. of Applications % to total Total No. of Equity Shares applied % to total No. of Equity Shares allocated per applicant Ratio Total No. of Equity Shares allocated
40 20,377 10.55 815,080 1.05 40 1:13 62,680
80 11,505 5.96 920,400 1.18 40 9:58 71,400
120 8,893 4.60 1,067,160 1.37 40 3:13 82,080
160 5,322 2.76 851,520 1.10 40 17:55 65,800
200 6,689 3.46 1,337,800 1.72 40 12:31 103,560
240 2,769 1.43 664,560 0.86 40 13:28 51,440
280 11,474 5.94 3,212,720 4.14 40 13:24 248,600
320 3,177 1.64 1,016,640 1.31 40 13:21 78,680
360 1,329 0.69 478,440 0.62 40 16:23 37
400 3,280 1.70 1,312,000 1.69 40 17:22 101,400
440 907 0.47 399,080 0.51 40 17:20 30,840
480 1,078 0.56 517,440 0.67 40 13:14 40,040
520 1,298 0.67 674,960 0.87 40 1:1 51,920
560 115,045 59.56 64,425,200 82.92 43 1:1 4,946,935
Additional 1 6:25 27,625

C Allocation to Non Institutional Investors (After Technical Rejections) including ASBA Applications
The Basis of Allocation to the Non Institutional Investors, who have bid at the Issue Price of Rs. 175 per Equity Share, was finalized in consultation with BSE. The category was over subscribed 78.86 times. The total number of shares allotted in this category is 2,000,000 Equity Shares to 224 successful applicants. The category-wise details of the Basis of Allocation (Sample) are under:

Category No. of Applications % to total Total No. of
Equity Shares applied
% to total No. of Equity
Shares allocated
per applicant
Ratio Total No.of
Equity Shares allocated
600 22 8.59 13200 0.01 40 2:11 160
880 3 1.17 2640 0.00 40 1:3 40
1000 6 2.34 6000 0.00 40 1:3 80
1120 3 1.17 3360 0.00 40 1:3 40
1680 3 1.17 5040 0.00 40 2:3 80
2800 4 1.56 11200 0.01 40 1:1 160
2840 5 1.95 14200 0.01 40 1:1 200
5000 2 0.78 10000 0.01 64 1:1 128
7200 1 0.39 7200 0.00 91 1:1 91
10000 3 1.17 30000 0.02 127 1:1 381
28560 6 2.34 171360 0.11 362 1:1 2172
57120 6 2.34 342720 0.22 724 1:1 4344
100000 1 0.39 100000 0.06 1268 1:1 1268
142880 2 0.78 285760 0.18 1812 1:1 3624
228600 3 1.17 685800 0.43 2899 1:1 8697
572000 2 0.78 1144000 0.73 7254 1:1 14508
1285680 1 0.39 1285680 0.82 16304 1:1 16304
1375000 1 0.39 1375000 0.87 17436 1:1 17436
1428560 3 1.17 4285680 2.72 18116 1:1 54348
1428600 1 0.39 1428600 0.91 18116 1:1 18116
2000000 3 1.17 6000000 3.80 25362 1:1 76086
2285680 2 0.78 4571360 2.90 28985 1:1 57970
5891000 3 1.17 17673000 11.21 74704 1:1 224112
11428560 1 0.39 11428560 7.25 144814 1:1 144814
13096000 1 0.39 13096000 8.30 165943 1:1 165943

D. Allocation to QIBs (excluding Anchor Investors) but including ASBA Applications
Allocation to QIBs has been done on a proportionate basis in consultation with BSE. As per the SEBI ICDR regulations, Mutual Funds were initially allotted 5% of the quantum of shares available (420,000 Equity Shares to 18 successful applicants) and other QIBs were allotted the remaining available shares (7,980,000 Equity Shares to 84 successful applicants) on proportionate basis.

FIIs Fls/Banks MFs INCs/VC Total
4,788,211 2,371,122 893,895 346,772 8,400,000

E. Allocation to Anchor Investors
Allocation to Anchor Investors has been done on a proportionate basis in consultation with BSE. As per the SEBI ICDR Regulations, 30% of QIB Reservation (3,600,000 Equity Shares) was allotted to 8 Anchor Investors (3,600,000 Equity Shares).
The Board of Directors of the company at its Meeting held on October 1,2010 has approved the basis of allocation of shares of the Issue and has allotted the shares to various successful applicants. The CAN-cum-Refund Orders and allotment advice and notices will be dispatched to the address of the Bidders as registered with the depositories on or prior to October 4,2010. Further, the instructions to SCSBs have been dispatched on or prior to October 1,2010. In case 1 the same Is not received within ten days, investors may contact at the address given below. The Refund Orders have been over-printed with the Bank Mandate details as registered, if any, with the depositories. The Equity Shares allocated to successful applicants are being credited to their beneficiary accounts subject to validation of the account details with thedepositories concerned.

Commencement of Trading: The Company is taking steps to have the Equity Shares admitted for trading on BSE and NSE within 12 working days from the Bid Closing Date.
Note: All capitalized terms used and not defined herein shall have the respective meaning assigned to them In the Prospectus dated September 23,2010 filed with the Registrar of Companies, Mumbai, Maharashtra (the "Prospectus").

INVESTORS PLEASE NOTE

This details of the allocation made would be hosted on the website of Registrar to the Issue, Link Intime India Private Limited at http://www.linkintime.co.in

All future correspondence in this regard may kindly be addressed to the Registrar to the issue quoting full name of the First/Sole Bidder, serial number of the Bid-cum-Application Form, number of Equity Shares Bid for, name of the member of the Syndicate and place where the Bid was submitted and payment details at the address given below:

Link Intime India Private Limited

C-13, Pannalal Silk Mills Compound,
L.B.S. Marg Bhandup (west), Mumbai -400 078
Email: eros.ipo@linkintime.co.in
Tel: + (91 22) 2596 0320, Fax:+ (91 22) 2596 0329

Place: Mumbai
Date: October 4,2010

For EROS INTERNATIONAL MEDIA LIMITED
Sd/-
Rajesh Bhatia
Company Secretary & Compliance Officer

THE LEVEL OF SUBSCRIPTION SHOULD NOT BE TAKEN TO BE INDICATIVE OF EITHER THE MARKET PRICE OFTHE EQUITYSHARE ON LISTING OR THE BUSINESS PROSPECTS OF EROS INTERNATIONAL MEDIA LIMITED,

Eros International Media Limited is proposing, subject to market conditions and other considerations, a public issue of its equity shares and has filed a Prospectus with the Registrar of the Companies, Mumbai, Maharashtra. The Prospectus is available on the website of the Securities and Exchange Board of India at www.sebi.gov.in and at the websites of the Book Running Lead Managers at www.enam.com, www.kmcc.co.in,www.morganstanley.com/indiaofferdocuments,
www.rbs.in. Investors should note that investment in equity shares Involves a high degree of risk and for details relating to the same, see the section titled "Risk Factors" in the Prospectus. The information contained herein is not for publication or distribution in or into the United States of America. These materials do not constitute an offer of securities for sale in any jurisdiction, including the United States. The Equity Shares have not been and will not be registered under
the US Securities Act of 1933, as amended (the "Securities Act"), or any state securities laws in the United States and may not be offered or sold within the I United States except pursuant to an exemption from or in a transaction not subject to, registration requirements of the Securities Act. There will be no public offering of the securities in the United States.

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