Basis of Allotment

No

Note for release in the United Stales. This is an advertisement for information purposes only. This is not a Prospectus announcement, and does not constitute an invitation or offer to acquire, purchase or subscribe for securities. Not for publication or distribution, directly or indirectly outside India,

SHEMAROO ENTERTAINMENT LIMITED

Our Company wag originally incorporated as a private limited company under the Companies Act, 1956, on December, 2005, with the name Sherneroo Holdings Private Limited-Subsequently, pursuant to a Scheme of Arrangement approved by the Hon'ble High Court of Bombay vide it's order dated March 7, 2008 and by the special resolution of our shareholders dated May 28, 2008 the name of our Company was changed to Shamaroo Entertainment Private Limited and a fresh certificate of  incorporation was granted to our Company on June 3,2008. by the RoC. Thereafter, pursuiant to a special resolution of our shareholders dated March 26, 2011, our Company was converted to a public limited company and a fresh certificate of incorporation consequent to the change of status was granted on April 1, 2011, by the RoC. For further details in connectiion with changes in the name and registered office of our Company, see the section titled "History and Cenain Corporate Matters" on page 134 of the Prospectus.

Registered and Corporate Office: Shemaroo House, Plot No. 18, Marol Co-operative Industrial Estate, Off Andheri Kurla Road,  Andheri East. Mumbai - 400059. Telephone: +91 224031 ; Facsimile: +91 22 28519770; Contact Person and Compliance Officer: Mr. Ankit Singh, Company Secretary; Telephone. +91 22 40319911; Facsimile: +91 22 40319794; E-mail: complianceofficer@shemaroo.com Website: www.shernarooent.con   Corporate Identity Number: U67190MH2005PLC158288

PUBLIC ISSUE OF 7,333,335# EQUITY SHARES OF FACE VALUE OF RS. 10EACH ("EQUITY SHARES") OF SHEMAROO ENTERTAINMENT LIMITED ("OUR COMPANY" OR THE "ISSUER") FOR CASH AT A PTICE OF RS.170* PER EQUITY SHARE INCLUDING A SHARE PHEMIUM OF RS 160 PER EQUITY SHARE, AGGREGATING TO RS. 12,000 LAKHS. ("ISSUE"). A DISCOUNT OF 10% TO THE ISSUE PRICE, I.E. RS.17 PER EOUITY SHARE HAS BEEN OFFERED TO RETAIL INDIVIDUAL BIDDERS (THE "RETAIL DISCOUNT"). THE ISSUE SHALL CONSTITUTE 26.98% OF FULLY DILUTED POST-ISSUE PAID UP CAPITAL OF OUR COMPANY.

# It includes 3 Equity Shares which have been allotted to successful applicants in 3 categories i.e 1 Share each underQIB, NIB and RIB categories respectively for  the purpose of rouiding off.

The Equity Shares are proposed to be listed on the BSE Limited ("BSE") and the National Stock Exchange of India Limited ("N5E') and the trading will commence on or about October 1, 2014.

PROMOTERS OF OUR COMPANY: MR. RAMAN MAROO AND MR. ATUL MARU

THE ISSUE PRICE IS RS 170* PER EQUITY SHARE AND IS 17.0 TIMES
OF THE FACE VALUE OF THE EQUITY SHARES.
ANCHOR INVESTOR ISSUE PRICE: RS 170 PER EQUITY SHARE

BID/ISSUE: OPENED ON TUESDAY, SEPTEMBER 16. 2014 CLOSED ON THURSDAY. SEPTEMBER 18, 2014
ANCHOR INVESTOR BIDDING DATE: MONDAY, SEPTEMRER 15, 2014

*Retail Discount of rs. 17 per Equity Shares has been offered to Retail Individual Bidders.

The Issue is being made through the Book Building Process in accordance with Rule 19{2)(b)(i) of the Secures Contracts Regulation Rules, 1957, as amended, ("SCRR") read with the regulations 26(1) of the Securities and Exchange Board of India (Issue of Capital and Disclosure Requirements) Regulations, 2009, as amended. ("SEBI Regulations"), wherein 50% of the Issue was made available for allocation on proportionate basis to Qualified Institutional Buyers ("QIB"). Our Company, in consultation with the Book Running Lead Managers, allocated 60% of the QIB Portion to Anchor investors at the Anchor Investor Allocation Price, on a discretionary basis ("Anchor investor Portion"), out of which at least one third was made available for allocation to domestic Mutual Funds only. Anchor Investor Portion was fully subscribed. Such number of Equity Shares representing 5% of the Net QlB Portion was made available for allocation on a proportionate basis io Mutual Funds only, The remainder of the Net QIB Portion was made available for allocation on a proportionate basis to QIBs, subject to valid Bids being received from them at or above the Issue Price. Further, not less than 15% of the Issue was allotted on a proportionate-basis to Non institutional Bidders and not less than 35% of the Issue was allotted to Retail Individual Bidders, in accordance with SEBI Regulations, subject to valid bids being received from them at or above the Issue Price. Specific attention is invited to the section titled "Issue Procedure" beginning on page 344 of the- Prospectus.

The Issue received 182,551 applications for 43,741,255 Equity Shares (net of multiple bids. Duplicate bids, Cheque returns, Bid not banked and prior to technical rejections) resulting in 5.96 times subscription. The  details of application received in the issue from retail individual bidders, Non institutional Bidders, QIB (excluding Anchor Investors) Anchor Investors are as under (before technical rejections):

Sr. No. Category No. Of
Applications
No. Of
Equity Shares
No. Of Times
Subscription
1 Retail individual Bidders 182,477 23,150,685 8.43
2 Non Institutional Bidders 54 9,662,545 9.13
3 Quailed Institutional Buyers (excluding Anchor Investors) 11 8,810,420 6.24
4 Anchor Investors 9 2,117,605 1.00
Total 182,551 43,741,255 5.96

Final Demand
The final demand at different bid prices as per the BSE Limited ("BSE") and the National Stock Exchange of India Lirnilad ("NSE") is as under.

Bid Price No. of
Equity Shares
% to total Cumulative
Total
Cumulative %
of Total
155 4.348,345 8.63 4,348,345 8.63
156 15,045 0.03 4,363,390 8.66
157 5,695 0.01 4,369,085 8.67
159 4,250 0.01 4,373,335 8.68
159 1,190 0.00 4,374,525 8.68
160 4,123,945 8.19 8,498,470 16.87
161 3,655 0.01 8,502,125 16.88
162 6,460 0.01 8,508,585 16.89
163 5,100 0.01 8,513,685 16.90
164 3,230 0.01 8,516,915 16.90
165 68,085 0.14 8,585,000 17.04
166 1,615 0.00 8,586,615 17.04
167 2,125 0.00 8,588,740 17.05
169 5,865 0.00 8,594,605 17.06
169 2,040 0.00 8,596,645 17.06
170 19,984,775 39.67 28,581,420 56 73
Cut Off 21,801,055 43.27 50,382,475 100.00
TOTAL 50,382,475 100

The Basis of Allotment was finalized in consultation with the Designated Stock Exchange, being BSE on September 26, 2014.

A. Allotment To Retail Individual Bidders (After Technical Rejections)

The Basis of Allotment to the Retail Individual Bidders including ASBA Applications, who have bid at cut-off or at the Issue Price of rs 170 per Equity Share, was finalized In consultation with BSE. This category has been subscribed to the extent of 8.289 times after technical rejection. The total number of Equity Shares allotted in Retail Individual Bidders category is 27,45,099 Equity Shares to 32,295 successful applicants (including additional 1 Equity Shares Allotted for the purpose of rounding off. The category wise details of the basis of Allotment are as under.

Category No. of
Application Received
% of
total
Total No. of Shares
applied in each Category
% to
total
No, of Equity Shares
allotted per applicant
Ratio Total No.of
Equity Shares allotted
65 16,1571 89.59 13,733.535 60.36 85 200:1113 2,467,550
170 6,032 3.36 1,025,440 4.51 85 25:139 92,225
255 2,482 1.38 632,910 2.78 85 25:139 37,910
340 1,865 1.04 634,100 2.79 85 25:139 28,475
425 961 0.53 408,425 1.80 85 25:139 14,705
510 817 0.45 416.670 1.83 85 25:139 12,495
595 1,159 0.64 689,605 3.03 85 25:139 17,680
680 747 0 42 507,960 2 23 85 25:139 11,390
765 169 0 09 129,285 0.57 85 25:139 2,550
850 486 0.27 413,100 1.82 85 25:139 7,395
935 150 0.08 140,250 0.62 85 25:139 2,295
1,020 187 0.10 190,740 0.84 85 25:139 2,890
1,105 689 0.38 761,345 3.35 85 25:139 10,540
1,190 196 0.11 233,240 1.03 85 25:139 2,975
1,275 2,225 1.24 2,836,875 12.47 85 25:139 34,000
1^ 24:3265 24
Total 179,736 100 22,753,480 100 2.745,099

^1 Additional Shares allotted to 24 allottees from amongst 3,265 successful application from the categaries 170-1275 (i.e. excepting successful applicants for category 85 in the ratio 24:3265.

B. Allotment To Non Institutional Bidders (After Technical Rejections)

The Basis of Allotrnenl to the Non-institutional bidders, who have bid at the issue Price of Rs.170 per equity share was finalized in consultation with the BSE. This category has been subscribed to the extent of 9.107 limes. The total number of Equity Shares allotted in this category is 10,58,824 Equity Shares to 48 successful applicants (including additional 1 equity share allotted for the purpose of rounding off) The category wise details of the Basis of allotment are as under.

Category No. of
Applications Received
% of
Total
Total No. of
Shares applied in
each Category
% to
Total
No. of Equity
Shares allotted
per applicant
Ratio Total No.of
Equity
Shares allotted
1,190 2 4.17 2,380 0.02 131 1:1 262
1,275 1 2.08 1,275 0.01 140 1;1 140
1,360 4 8.33 5,440 0.06 149 1:1 596
1,700 1 2.08 1,700 0 02 187 1:1 187
1,785 1 2.08 1,785 0.02 196 1.1 196
11,050 1 2.08 11,050 0.11 1,213 1:1 1,213
12,325 1 2.08 12,325 0.13 1,353 1:1 1,353
12,495 1 2.08 12,495 0.13 1,372 1:1 1,372
14,705 1 2.08 14,705 0.15 1,615 1:1 1,615
17,000 1 2.08 17,000 0.18 1,867 1:1 1,367
23,800 1 4.17 47,600 0.49 2,614 1:1 5,226
27,625 1 2.08 27,625 0.29 3,034 1:1 3,034
28,560 1 2.08 28,560 0.30 3,136 1:1 3,136
31,025 1 2.08 31,025 0.32 3,407 1:1 3,407
35,275 1 2.08 35,275 0.37 3,874 11 3,374
37,655 1 2.08 37,655 0. 39 4,135 1:1 4,135
41,140 1 2.08 41,140 0.43 4,518 1:1 4,518
55,250 1 2.08 55,250 0.57 6,067 1 :i 3,067
58,820 2 4.17 117,640 1.22 6,459 1:1 12,913
58,905 3 6.25 176,715 1.83 6,466 1:1 19,404
100,045 1 2.08 100,045 1.04 10,986 1:1 10,986
105,825 1 2.08 105,825 1.10 11,621 1:1 11,621
109,820 1 2.08 109,820 1.14 12,066 1:1 12,060
116,875 1 2.08 116,875 1.21 12,8341 1:1 12,834
117,640 1 4.17 235,280 2.44 12,918 1:1 25,836
176,460 2 2.08 176,640 1.83 19,377 1:1 19,377
176,800 1 2.08 176,800 1.83 19,415 1:1 19,415
200,005 1 2.08 200,005 2 07 21,963 1:1 21,963
294,100 2 4.17 588,200 6.10 32,295 1:1 64,590
323,510 1 2.08 323,510 3.35 35,525 1:1 35,525
333,525 l 2.08 333,625 3.45 36,636 1:1 36,636
349,945 1 2.08 349,945 3.63 38,425 1:1 38,428
411,910 1 2.08 411,910 4.27 45,232 1:1 45,232
470,345 1 2.08 470,645 4.88 51,662 1:1 51,682
558,875 1 2.08 558,875 5.80 61,371 1:1 61,371
588,200 1 2.08 588,200 6.10 64,591 1:1 64,591
1,176,400 1 2,08 1,176,400 12.20 129,182 1:1 129,182
2,941,170 1 2.08 2,941,170 30 50 322,973 1:1 322,973
Total 48 100 9,642,230 100 99.1024 1,058,824

C Allotment to Qualified Institutional Buyers (excluding Anchor investors) (After technical rejections)

Allotment to QiB has been done on a proportionate basis in conultation with BSE. This category has been subscribed to the extent of 6.24 times, As per the SEBI regulations, Mutual Funds were intially allotted 5% of the Quantum of Equity shares available i.e. 7.,951 Equity shares and other QIBs (including Mutual Fund) were allotted to remaining available Equity shares i.e. 13,41,216 equity shares on proportionate basis. The total number of Equity shares allotted in this category is 14,11,807 Equity Shares which were allotted to aa applicants (including additional 1 Equity shares allotted for the purpose of rounding off).

Category Fls/Banks Fll MFs ICS VCs Total
QIB 900 1,179,879 231,028 - - 1,411,807

D. Allotmenl to Anchor Investors

The Company has allotted 21,17,605 Equity Shares to 2 Anchor Inveslons through 9 applications in consultation with the BRLMs. This represents of the QIB Portion in accordance with the SEBI regulations.

Category MFs VCs Total
Anchor Inveelors 2,117,605 - 2,117,605

The board of directors of the comapany at its meeting held on September 27,2014 has taken on record the Basis of allotment of Equity shares approved by the Designated Stock Exchange, being BSE and has allotted the equity shares to various successful applicants as per the details given above

The Allotment Advice cum refund order and allottment/Refund advice cum NECS/Direct Credit/NEFT intimation have been dispatched to the address of the Bidders as registerd with the depositories, on September 29,2014. Further instructions to the SCSBs have been e mailed on September 27, 2014. In case the same is not received within ten days, investors may contact the Ragistrar to the issue at the address given below. The refund advice have been over printed with the bank account details as registerted if any, with the depositories. The equity shares allotted to successful allottees have been uploaded on september 29,2014 for credit in to the respective beneficiery account zsubject to validation of the accounts details with the depositories, concerned. Our company has taken steps to get the Equity Shares admitted for trading on BSE and NSE within 12 working days from the closure of the Issue.

INVESTORS PLEASE NOTE:

The details of the allotment made will be hosted on the website of Registrar to the Issue, Link Intime India Private Limited at www.linkintimc.co.in. All future correspondence in this regard may kindly be addressed to the Registrar to the issue quoting full name of the First/Sole applicant, serial nurnber of the bid - cum - application form, number of Equity Shares bid for, name of the Member of the Syndicate, place where the bid was submitted and payment details at the address given below:

LINKINTIME INDIA PRIVATE LIMITED
C 13. Pannalai Silk Mills Compound LBS Marg. Bhandup (West}, Mumbai - 400078
Telphone No : +91 22 6171 5400; Fascimile.; +91 22 2596 0329
Email Id: shemaroo.ipo@linkintime.co.in Website: www.linkintime.co.in Investors Grievance Id: shemaroo.ipo@linkintime.co.in

Contact Person: Mr. Sachin Achar; SEBI Registration No,: INR 0000 04058

All capitalized terms used herein and not specifically defined shall have the same meaning as ascribed to them in the prospectus dated September 24, 2014.

Place: Mumbai
Date: September 29, 2014
For SHEMAROO ENTERTAINMEMT LIMITED
on behalf ol Board of Directors
Sd/-
Managing Director

THE LEVEL OF SUBSCRIPTION SHOULD NOT BE TAKEN TO BE INDICATIVE Of EITHER THE MARKET PRICE OF THE EQUITY SHARES ON LISTING OR THE BUSINESS PROSPECTS OF THE COMPANY.

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