Basis of Allotment

(THIS IS ONLY AN ADVERTISEMENT FOR INFORMATION PURPOSES AND NOT A PROSPECTUS ANNOUNCEMENT)

wpeDD.jpg (3150 bytes) BRANDBUCKET MEDIA & TECHNOLOGY LIMITED
Corporate Identification Number: U93000MH2013PLC246147

Our Company was originally incorporated as a private limited company under the Companies Act, 1956 pursuant to a certificate of incorporation issued by the Registrar of Companies, Maharashtra Mumbai dated July 25, 2013 with the name 'Nikara Iron And Steel Private Limited'. Subsequently, the name of our Company was changed to 'Brandbucket Media & Technology Private Limited' by a special resolution passed on April 24, 2017. A fresh Certificate of Incorporation consequent upon change of name was issued on June 5, 2017 by the Registrar of Companies, Mumbai. Subsequently, our Company was converted into to a public limited company and the name of our Company was changed to 'Brandbucket Media & Technology Limited' by a special resolution passed on August 16, 2021. A fresh Certificate of Incorporation consequent upon conversion was issued on September 14, 2021 by the Registrar of Companies, Mumbai. For further details of our Company, see 'General Information' and 'History and Certain Other Corporate Matters' on pages 34 and 70, respectively of the Prospectus.

Registered Office: 206, 2nd Floor, Shiv Shakti SRA CHS Ltd., Link Road, Anna Nagar, Andheri West, Mumbai-400053, Maharashtra, India.
Tel: +91 86523 69975: Website: www.brandbucketmediatech.com; E-mail: info@brandbucketmediatech.com
Contact Person: Sebi Goyal, Company Secretary and Compliance Officer
PROMOTER OF THE COMPANY: NISHIGANDHA S. KELUSKAR AND CREATEROI FINANCIAL CONSULTANCY PRIVATE LIMITED
BASIS OF ALLOTMENT

PUBLIC ISSUE OF 15,00,000 EQUITY SHARES OF FACE VALUE OF RS. 10.00 EACH OF BRANDBUCKET MEDIA & TECHNOLOGY LIMITED ("OUR COMPANY" OR "THE ISSUER") FOR CASH AT A PRICE OF RS. 55.00 PER EQUITY SHARE (INCLUDING A SHARE PREMIUM OF RS. 45.00 PER EQUITY SHARE) ("ISSUE PRICE") AGGREGATING TO RS. 825.00 LAKHS ("THE ISSUE"), OF THE ISSUE, 76,000 EQUITY SHARES AGGREGATING TO RS. 41.80 LAKHS WILL BE RESERVED FOR SUBSCRIPTION BY MARKET MAKER ("MARKET MAKER RESERVATION PORTION"). THE ISSUE LESS THE MARKET MAKER RESERVATION PORTION I.E. ISSUE OF 14,24,000 EQUITY SHARES OF FACE VALUE OF RS. 10.00 EACH AT AN ISSUE PRICE OF RS. 55.00 PER EQUITY SHARE AGGREGATING TO RS. 783.20 LAKHS IS HEREINAFTER REFERRED TO AS THE "NET ISSUE". THE ISSUE AND THE NET ISSUE WILL CONSTITUTE 47.57% AND 45.16%, RESPECTIVELY OF THE POST ISSUE PAID UP EQUITY SHARE CAPITAL OF OUR COMPANY. FOR FURTHER DETAILS, SEE "TERMS OF THE ISSUE" ON PAGE 136 OF THE PROSPECTUS.

As per Regulation 253(2) of the SEBI (ICDR) Regulations, as amended, as present issue is a fixed price offer the allocation in the net offer to the public category shall be made as follows:

a) Minimum fifty percent to retail individual investors; and

b) Remaining to:

i. Other investors including corporate bodies or institutions, irrespective of the number of specified securities applied for;

Provided that the unsubscribed portion in either of the categories specified in (a) or (b) above may be allocated to the applicants in the other category.

If the retail individual investor category is entitled to more than fifty per cent on proportionate basis, accordingly the retail individual investors shall be allocated that higher percentage.

THE FACE VALUE OF THE EQUITY SHARES IS RS. 10 EACH AND
THE ISSUE PRICE OF RS. 55 IS 5.50 TIMES OF THE FACE VALUE.
ISSUE OPENED ON DECEMBER 20, 2021 AND
CLOSED ON DECEMBER 23, 2021

PROPOSED LISTING: FRIDAY, DECEMBER 31, 2021*

The Equity Shares offered through the Prospectus are proposed to be listed on the SME Platform of BSE Limited ('BSE') in terms of the Chapter IX of the SEBI (ICDR) Regulations, as amended from time to time. Our Company has received an approval letter dated November 9, 2021 from BSE Limited ("BSE") for using its name in the Offer Document for listing of our shares on the SME Platform of BSE. For the purpose of this Issue. BSE shall be the Designated Stock Exchange. The trading is proposed to be commenced on or about FRIDAY, DECEMBER 31, 2021*.

*Subject to the receipt of listing and trading approval from the BSE SME Platform.

All Applicants were allowed to participate in the Issue through APPLICATIONS SUPPORTED BY BLOCKED AMOUNT ("ASBA") process by providing the details of their respective bank accounts in which the corresponding application amounts were blocked by Self Certified Syndicate Banks (the "SCSBs"). Further, for Retail Individual Investors (individual Investors biding for amount upto Rs. 2 Lacs) use of UPI Id in Application Form was allowed while applying for equity IPOs through Designated Intermediaries (Syndicate members, Registered Stock Brokers, Registrar and Transfer agent and Depository Participants). All Other Category of Investors shall mandatory use only Application Supported by Blocked Amount (ASBA) facility for making payments

SUBSCRIPTION DETAILS

The Issue has received 360 applications (after removing applications not banked) for 21,60,000 Equity Shares resulting in 1.44 times subscription (including reserved portion of Market Maker). The details of the applications received in the Issue (before technical rejections) are as follows:

Detail of the Applications Received (Before Technical Rejection)

Category No. of Applications % No. of Equity Shares % Subscription
Market Maker 1 0.28% 76,000 3.52% 1
Retail Individual Investors 318 88.33% 6,36,000 29.44% 0.89
Other Investors 41 11.39% 14,48,000 67.04% 2.03
Total 360 100.00% 21,60,000 100.00% 1.44

The details of applications rejected by the Registrar on technical grounds / withdrawal are detailed below:

Technical rejection / Withdrawal

CATEGORY NO. OF APPLICATIONS NO. OF EQUITY SHARES
Market Maker Nil Nil
Retail Individual Investors 14 28,000
Other Investors Nil Nil
Total 14 28,000

After eliminating Technically Rejected applications, the following table gives the details of Category wise net valid applications:

CATEGORY NO. OF APPLICATIONS % NO. OF EQUITY SHARES (VALID) %, SUBSCRIPTION PROPORTIONATE NO. OF EQUITY SHARES (ALLOCATED) AFTER ROUNDING OFF*
Market Maker 1 0.29% 76,000 3.56% 1.00 76,000
Retail Individual Investors 304 87.86% 6,08,000 28.52% 1.00 6,08,000
Other Investors 41 11.85% 14,48,000 67.92% 1.77 8,16,000
Total 346 100.00% 21,32,000 100.00% 1.42 15,00,000

*The unsubscribed portion of 104000 equity shares in retail individual category was spilled over to Other Investors category.

Allocation: The Basis of Allotment was finalized in consultation with the Designated Stock Exchange - BSE on December 28, 2021.

A. Allocation to Market Maker (After Technical Rejections): The Basis of Allotment to the Market Maker, at the issue price of Rs. 55/- per Equity Share, was finalized in consultation with BSE. The category was subscribed by 1.00 times. The total number of shares allotted in this category is 76,000 Equity Shares.

B. Allocation to Retail Individual Investors (After Technical Rejections): The Basis of Allotment to the Retail Individual Investors, at the issue price of Rs. 55/- per Equity Share, was finalized in consultation with BSE. The category was subscribed 1 time after spill over of unsubscribed portion of 1,04,000 equity shares to Other Investors category. The total number of shares allotted in this category is 6,08,000 Equity Shares to 304 successful applicants.

C. Allocation to Other Investors (After Technical Rejections): The Basis of Allotment to the Other Investors, at the issue price of Rs. 55/-per Equity Share, was finalized in consultation with BSE. The category was subscribed 1.77 times after the unsubscribed portion of 104000 equity shares in retail individual category was spilled over to Other Investors category. The total number of shares allotted in this category is 8,16,000 Equity Shares.

The Category-wise details of the Basis of Allotment are as under:

No. of Shares applied for (Category wise) No. of Applications Receives % to total Total No. of Shares Applied in each category %of total Proportionate Shares Available Allocation Per Applicant Before Rounding Off to Market Lot Allocation Per Applicant After Rounding Off Ratio of Allottees to Applicants Total No. of Shares Allotted Surplus/Defecit
4000 4 9.76 16000 1.11 9017 2254 2000 1:1 8000
2000 1:4 2000 983
6000 4 9.76 24000 1.66 13525 3381 2000 1:1 8000
2000 3:4 6000 475
8000 4 9.76 32000 2.21 18033 4508 4000 1:1 16000
2000 1:4 2000 -33
10000 4 9.76 40000 2.76 22541 5635 4000 1:1 16000
2000 3:4 6000 -541
12000 4 9.76 48000 3.31 27050 6763 6000 1:1 24000
2000 2:4 4000 950
14000 1 2.44 14000 0.97 7890 7890 8000 1:1 8000 110
16000 2 4.88 32000 2.21 18033 9017 8000 1:1 16000
2000 1:2 2000 -33
18000 2 4.88 36000 2.49 20287 10144 10000 1:1 20000 -287
20000 4 9.76 80000 5.52 45083 11271 10000 1:1 40000
2000 3:4 6000 917
22000 1 2.44 22000 1.52 12398 12398 12000 1:1 12000 -398
24000 1 2.44 24000 1.66 13525 13525 14000 1:1 14000 475
26000 1 2.44 26000 1.80 14652 14652 14000 1:1 14000 -652
46000 1 2.44 46000 3.18 25923 25923 26000 1:1 26000 77
58000 1 2.44 58000 4.01 32685 32685 32000 1:1 32000 -685
70000 1 2.44 70000 4.83 39448 39448 40000 1:1 40000 552
90000 1 2.44 90000 6.22 50718 50718 50000 1:1 50000 -718
100000 1 2.44 100000 6.91 56354 56354 56000 1:1 56000 -354
140000 1 2.44 140000 9.67 78895 78895 78000 1:1 78000 -895
150000 1 2.44 150000 10.36 84530 84530 84000 1:1 84000 -530
200000 2 4.88 400000 27.62 225413 112707 112000 1:1 224000
2000 1:2 2000 587
Total 41 100.00 1448000 100.00 816000 8,16,000 0

The Board of Directors of the Company at its meeting held on December 28, 2021 has taken on record the Basis of Allocation of Equity Shares approved by the Designated Stock Exchange viz. BSE and has authorized the corporate action for the transfer of the Equity Shares to various successful applicants.

The Refund/allotment intimation will be dispatched to the address of the Applicants as registered with the depositories on or about December 30, 2021. Further, the instructions to Self Certified Syndicate Banks for unblocking the amount will be processed on or prior to December 29, 2021. In case the same is not received within ten days, investors may contact Registrar at the address given below.

The Equity Shares allocated to successful applicants are being credited to their beneficiary accounts subject to validation of the account details with the depositories concerned. The Company is taking steps to get the Equity Shares admitted for trading on SME Platform of BSE Limited within six working days from the date of the closure of the Issue.

Note: All capitalized terms used and not defined herein shall have the respective meaning assigned to them in the Prospectus dated December 13, 2021 ("Prospectus").

INVESTORS PLEASE NOTE

The details of the allotment made would also be hosted on the website of the Registrar to the Issue SATELLITE CORPORATE SERVICES PRIVATE LIMITED at www.satellitecorporate.com. All future correspondence in this regard may kindly be addressed to the Registrar to the Issue quoting full name of the First/Sole applicants, serial number of the Application Form, number of shares applied for and Bank Branch where the application had been lodged and payment details at the address of the Registrar given below:

wpeDE.jpg (1353 bytes) Satellite Corporate Services Pvt Ltd
A106 & 107, Dattani Plaza.East West Compound,Andheri Kurla Road, Safed Pool Sakinaka, Mumbai - 400072.
Tel No.: +91 22 28520461 / 28520462; Email: service@satellitecorporate.com; Website: www.satellitecorporate.com
SEBI Registration No: INR000003639; Contact Person: Michael Monteiro
For BRANDBUCKET MEDIA & TECHNOLOGY LIMITED
On behalf of the Board of Directors
Place : Mumbai Sd /-
Date : December 29, 2021 Managing Director

THE LEVEL OF SUBSCRIPTION SHOULD NOT BE TAKEN TO BE INDICATIVE OF EITHER THE MARKET PRICE OF THE EQUITY SHARE ON LISTING OR THE BUSINESS PROSPECTS OF BRANDBUCKET MEDIA & TECHNOLOGY LIMITED.

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