Basis of Allotment |
(THIS IS ONLY AN ADVERTISEMENT FOR INFORMATION PURPOSES AND NOT A PROSPECTUS ANNOUNCEMENT)
MAAGH ADVERTISING AND MARKETING SERVICES LIMITED | |
Corporate Identification Number: U74999MH2013PLC244569 |
Our Company was originally incorporated as a private limited company under the Companies Act, 1956 pursuant to a certificate of incorporation issued by the Registrar of Companies, Maharashtra, Mumbai dated June 17, 2013 with the name "Maagh Advertising And Marketing Services Private Limited". Our Company was converted into to a public limited company and the name of our Company was changed to "Maagh Advertising And Marketing Services Limited" by a special resolution passed on September 1, 2021. A fresh Certificate of Incorporation consequent upon conversion was issued on October 20, 2021 by the Registrar of Companies, Mumbai. For further details of our Company, see "General Information" and "History and Certain Other Corporate Matters' on pages 33 and 68, respectively.
Registered Office: 302, 3rd Floor, Kuber Complex, Opp. Laxmi Industrial Estate, New Link Road, Andheri West, Mumbai - 400053, Maharashtra, India |
Tel: +91 22 4603 3045; Website: www.maaghadvertising.in ; E-mail: info@maaghadvertising.in Contact Person: Ms. Nidhi Jaiswal, Company Secretary and Compliance Officer |
PROMOTER OF THE COMPANY: MINIBOSS CONSULTANCY PRIVATE LIMITED AND AZHARUDDIN R. MULLA |
BASIS OF ALLOTMENT |
PUBLIC ISSUE OF 15,20,000 EQUITY SHARES OF FACE VALUE OF Rs 10.00 EACH OF MAAGH ADVERTISING AND MARKETING SERVICES LIMITED ("OUR COMPANY" OR "THE ISSUER") FOR CASH AT A PRICE OF Rs 60.00 PER EQUITY SHARE (INCLUDING A SHARE PREMIUM OF Rs 50.00 PER EQUITY SHARE) ("ISSUE PRICE") AGGREGATING TO Rs 912.00 LAKHS ("THE ISSUE"). OF THE ISSUE, 76,000 EQUITY SHARES AGGREGATING TO Rs 45.60 LAKHS WILL BE RESERVED FOR SUBSCRIPTION BY MARKET MAKER ("MARKET MAKER RESERVATION PORTION"). THE ISSUE LESS THE MARKET MAKER RESERVATION PORTION I.E. ISSUE OF 14,44,000 EQUITY SHARES OF FACE VALUE OF Rs 10.00 EACH AT AN ISSUE PRICE OF Rs 60.00 PER EQUITY SHARE AGGREGATING TO Rs 866.40 LAKHS IS HEREINAFTER REFERRED TO AS THE "NET ISSUE". THE ISSUE AND THE NET ISSUE WILL CONSTITUTE 46.34% AND 44.02%, RESPECTIVELY OF THE POST ISSUE PAID UP EQUITY SHARE CAPITAL OF OUR COMPANY. FOR FURTHER DETAILS, SEE'TERMS OF THE ISSUE" ON PAGE 140 OF THE PROSPECTUS.
As per Regulation 253(2) of the SEBI (ICDR) Regulations, as amended, as present issue is a fixed price offer the allocation in the net offer to the public category shall be made as follows:
a) Minimum fifty percent to retail individual investors; and
b) Remaining to:
i. Other investors including corporate bodies or institutions, irrespective of the number of specified securities applied for;
Provided that the unsubscribed portion in either of the categories specified in (a) or (b) above may be allocated to the applicants in the other category.
If the retail individual investor category is entitled to more than fifty per cent on proportionate basis, accordingly the retail individual investors shall be allocated that higher percentage.
THE FACE VALUE OF THE EQUITY SHARES IS Rs 10 EACH AND THE ISSUE PRICE OF Rs 60 IS 6.00 TIMES OF THE FACE VALUE |
ISSUE OPENED ON SEPTEMBER 26, 2022 AND CLOSED ON OCTOBER 4, 2021# |
# The Issue was scheduled to close on Thursday, September 29, 2022. The Issue Period was extended by 3 Working Days due to under subscription and the Issue closed on Tuesday, October 4, 2022.
PROPOSED LISTING: THURSDAY, OCTOBER 13, 2022* |
The Equity Shares offered through the Prospectus are proposed to be listed on the SME Platform of BSE Limited ("BSE") in terms of the Chapter IX of the SEBI (ICDR) Regulations, as amended from time to time. Our Company has received an approval letter dated September 8, 2022 from BSE Limited ("BSE") for using its name in the Offer Document for listing of our shares on the SME Platform of BSE. For the purpose of this Issue, BSE shall be the Designated Stock Exchange. The trading is proposed to be commenced on or about THURSDAY, OCTOBER 13, 2022*.
Subject to the receipt of listing and trading approval from the BSE SME Platform.
All Applicants were allowed to participate in the Issue through APPLICATIONS SUPPORTED BY BLOCKED AMOUNT ("ASBA") process by providing the details of their respective bank accounts in which the corresponding application amounts were blocked by Self Certified Syndicate Banks (the "SCSBs"). Further, for UPI Applicants Investors biding for amount upto Rs. 5 Lacs) use of UPI Id in Application Form was allowed while applying for equity IPOs through Designated Intermediaries (Syndicate members, Registered Stock Brokers, Registrar and Transfer agent and Depository Participants). All Other Category of Investors shall mandatorily use only Application Supported by Blocked Amount (ASBA) facility for making payments. Subsequently, pursuant to SEBI circular no SEBI/HO/CFD/DIL2/P/CIR/2022/75 dated May 30, 2022, applications made using the ASBA facility in initial public offerings (opening on or after September 1, 2022) shall be processed only after application monies are blocked in the bank accounts of investors (all categories).
SUBSCRIPTION DETAILS |
The Issue has received 131 applications (after removing applications not banked) for 17,04,000 Equity Shares resulting in 1.12 times subscription (including reserved portion of Market Maker). The details of the applications received in the Issue (before technical rejections) are as follows: Detail of the Applications Received (Before Technical Rejection)
Category | No. of Applications | % | No. of Equity Shares | % | Subscription |
Market Maker | 1 | 0.76% | 76,000 | 4.46% | 1.00 |
Retail Individual Investors | 112 | 85.50% | 2,24,000 | 13.15% | 0.31 |
Other Investors | 18 | 13.74% | 14,04,000 | 82.39% | 1.94 |
Total | 131 | 100.00% | 17,04,000 | 100.00% | 1.12 |
The details of applications rejected by the Registrar on technical grounds / withdrawal are detailed below:
Technical rejection / Withdrawal
Category | NO. OF APPLICATIONS | NO. OF EQUITY SHARES |
Market Maker | Nil | Nil |
Retail Individual Investors | 4 | 8,000 |
Other Investors | 1 | 4,000 |
Total | 5 | 12,000 |
After eliminating Technically Rejected applications, the following table gives the details of Category wise net valid applications:
CATEGORY | NO. OF APPLICATIONS | % | NO. OF EQUITY SHARES (VALID) | % | SUBSCRIPTION (No. of Times) | PROPORTIONATE NO. OF EQUITY SHARES (ALLOCATED) AFTER ROUNDING OFF* | |
Market Maker | 1 | 0.79% | 76,000 | 4.49% | 1.00 | 76,000 | |
Retail Individual Investors | 108 | 85.71% | 2,16,000 | 12.77% | 1.00 | 2,16,000 | |
Other Investors | 17 | 13.49% | 14,00,000 | 82.74% | 1.14 | 12,28,000 | |
Total | 126 | 100.00% | 16,92,000 | 100.00% | 1.11 | 15,20,000 |
*The unsubscribed portion of 5,06,000 equity shares in retail individual category was spilled over to Other Investors category.
Allocation: The Basis of Allotment was finalized in consultation with the Designated Stock Exchange - BSE on October 10, 2022.
A. | Allocation to Market Maker (After Technical Rejections): The Basis of Allotment to the Market Maker, at the issue price of Rs. 60/- per Equity Share, was finalized in consultation with BSE. The category was subscribed by 1.00 times. The total number of shares allotted in this category is 76,000 Equity Shares. |
B. | Allocation to Retail Individual Investors (After Technical Rejections): The Basis of Allotment to the Retail Individual Investors, at the issue price of Rs. 60/- per Equity Share, was finalized in consultation with BSE. The category was subscribed 1 time after spill over of unsubscribed portion of 5,06,000 equity shares to Other Investors category. The total number of shares allotted in this category is 2,16,000 Equity Shares to 108 successful applicants. |
C. | Allocation to Other Investors (After Technical Rejections): The Basis of Allotment to the Other Investors, at the issue price of Rs. 60/- per Equity Share, was finalized in consultation with BSE. The category was subscribed 1.14 times after the unsubscribed portion of 5,06,000 equity shares in retail individual category was spilled over to Other Investors category. The total number of shares allotted in this category is 12,28,000 Equity Shares. |
The Category-wise details of the Basis of Allotment are as under:
No. of Shares applied for (Category wise) | No. of Applications Receives | % to total | Total No. of Shares Applied in each category | % of total | Proportionate Shares Available | Allocation Per Applicant Before Rounding Off to Market Lot | Allocation Per Applicant After Rounding Off | Ratio of Allottees to Applicants | Total No. of Shares Allotted | Surplus/ Deficit |
4000 | 6 | 35.29 | 24000 | 1.71 | 21051 | 3509 | 2000 | 1:1 | 12000 | 0 |
2000 | 5:6 | 10000 | 949 | |||||||
6000 | 1 | 5.88 | 6000 | 0.43 | 5263 | 5263 | 6000 | 1:1 | 6000 | 737 |
8000 | 1 | 5.88 | 8000 | 0.57 | 7017 | 7017 | 6000 | 1:1 | 6000 | -1017 |
10000 | 2 | 11.76 | 20000 | 1.43 | 17543 | 8772 | 8000 | 1:1 | 16000 | 0 |
2000 | 1:2 | 2000 | 457 | |||||||
12000 | 1 | 5.88 | 12000 | 0.86 | 10526 | 10526 | 10000 | 1:1 | 10000 | -526 |
20000 | 2 | 11.76 | 40000 | 2.86 | 35086 | 17543 | 18000 | 1:1 | 36000 | 914 |
140000 | 1 | 5.88 | 140000 | 10.00 | 122800 | 122800 | 122000 | 1:1 | 122000 | -800 |
150000 | 1 | 5.88 | 150000 | 10.71 | 131571 | 131571 | 132000 | 1:1 | 132000 | 429 |
340000 | 1 | 5.88 | 340000 | 24.29 | 298229 | 298229 | 298000 | 1:1 | 298000 | -229 |
660000 | 1 | 5.88 | 660000 | 47.14 | 578914 | 578914 | 578000 | 1:1 | 578000 | -914 |
Total | 17 | 100.00 | 1400000 | 100.00 | 1228000 | 12,28,000 | 0 |
The Board of Directors of the Company at its meeting held on October 10, 2022 has taken on record the Basis of Allocation of Equity Shares approved by the Designated Stock Exchange viz. BSE and has authorized the corporate action for the transfer of the Equity Shares to various successful applicants.
The Refund/allotment intimation will be dispatched to the address of the Applicants as registered with the depositories on or about October 12, 2022. Further, the instructions to Self Certified Syndicate Banks for unblocking the amount will be processed on or prior to October 11, 2022. In case the same is not received within ten days, investors may contact Registrar at the address given below.
The Equity Shares allocated to successful applicants are being credited to their beneficiary accounts subject to validation of the account details with the depositories concerned. The Company is taking steps to get the Equity Shares admitted for trading on SME Platform of BSE Limited within six working days from the date of the closure of the Issue.
Note: All capitalized terms used and not defined herein shall have the respective meaning assigned to them in the Prospectus dated September 16, 2022 ("Prospectus").
INVESTORS PLEASE NOTE
The details of the allotment made would also be hosted on the website of the Registrar to the Issue SATELLITE CORPORATE SERVICES PRIVATE LIMITED at www.satellitecorporate.com . All future correspondence in this regard may kindly be addressed to the Registrar to the Issue quoting full name of the First/Sole applicants, serial number of the Application Form, number of shares applied for and Bank Branch where the application had been lodged and payment details at the address of the Registrar given below:
Satellite Corporate Services Pvt Ltd, (Unit :Navoday Enterprises Limited) |
A106 & 107, Dattani Plaza, East West Compound,Andheri Kurla Road, Sated Pool Sakinaka, Mumbai - 400072 |
Tel No.: +91 22 28520461 / 28520462 Email: service@satellitecorporate.com Website: www.satellitecorporate.com |
SEBI Registration No: INR000003639 Contact Person: Michael Monteiro |
For MAAGH ADVERTISING AND MARKETING SERVICES LIMITED | |
On behalf of the Board of Directors | |
Place: Mumbai | Sd/- |
Date October 11, 2022 | Managing Director |
THE LEVEL OF SUBSCRIPTION SHOULD NOT BE TAKEN TO BE INDICATIVE OF EITHER THE MARKET PRICE OF THE EQUITY SHARE ON LISTING OR THE BUSINESS PROSPECTS OF MAAGH ADVERTISING AND MARKETING SERVICES LIMITED.
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