Turtlemint Fintech Solutions

Tech-enabled insurance distribution platform

Serving under-penetrated insurance sector with pan India reach and focus on expanding financial products offering

Turtlemint Fintech Solutions incorporated in 2015 is a tech-enabled insurance distribution platform that connects customers, insurance advisors (digital partners) and insurers. Turtlemint operates the point-of-sale person (PoSP) distribution model with the largest certified PoSP network among the Peer Group as of December 2025. Turtlemint has focused on building a comprehensive tech-driven, mobile-first platform supported with physical branch network for digital partners, enabling them to deliver effective advisory services to customers. A proprietary technology platform comprises of six integrated components - Turtlemint Pro app, Turtlemint Academy, Ninja SalesPro app, Insurance Hub and Integration Studio, Turtlefin and Turtlemint Consumer app. Each component is designed to address the specific requirements of digital partners and customers, including individuals and enterprises, facilitating distribution, learning, sales optimization and management of insurance and other financial products.

Turtlemint Pro, a mobile and web-based application empowering digital partners to sell insurance products was launched in FY2018. In FY2021, Turtlemint expanded offerings to include mutual funds, and in FY2024, expanded to include loans and deposit products and credit cards in FY2025. An advisor-centric approach also attracted additional partnerships with enterprises, leading to the launch of Turtlefin, a digital insurance distribution platform for enterprises, and OneAPI, which allows companies to either embed insurance offerings directly onto their platforms or enables them to digitize their insurance distribution process. The company aims to introduce new insurance products and add other financial products to become one stop shop for all financial needs of customers.

The platform empowers digital partners to offer customers a wide and unbiased selection of insurance and financial products from 45 insurer partners end December 2025, allowing customers to easily compare, choose, and purchase policies that best fit their needs. Turtlemint has onboarded a large and geographically diversified base of 631,885 digital partners, including 507,124 PoSPs, end December 2025, strengthening distribution presence across India.

Turtlemint has significantly outpaced the growth of the overall retail insurance market, in terms of gross direct premium income (GDPI). Its platform premium has increased at a strong CAGR of 33.34% from Rs 698.90 crore in FY2020 to Rs 2945.94 crore in FY2025. The platform premium has jumped 33.63% from Rs 1969.26 crore in 9MFY2025 to Rs 2631.57 crore in 9MFY2026. Turtlemint has facilitated distribution of 21.87 million insurance policies from April 2022 to December 2025 that generated Platform Premium amounting to Rs 10066.10 crore across 19,171 pin codes (representing 97.88% of the total pin codes) in India.

Turtlemint Pro, advisor app for digital partners, has recorded the highest number of downloads among insurance seller apps in India. Turtlemint has established a significant presence in B30+ markets, with 80.09% of digital partners based in B30+ markets and 75.13% of platform premium distributed sold in B30+ markets. B30+ markets are projected to experience insurance demand growth rates up to 1.6 times higher than T30 between FY2025 and FY2030 for motor, health and life new business insurance.

The company acquired Turtlemint Insurance Broking Services (TIB), which become wholly owned subsidiary of company from 08 May 2024.

Turtlemint is led by first-generation entrepreneur Promoters, Dhirendra Nalin Mahyavanshi (Chairperson, Managing Director and Chief Executive Officer) and Anand Rohidas Prabhudesai (Executive Director and Chief Operating Officer).

The Offer and the Objects

The initial public offer (IPO) consists of fresh issue to raise Rs 660.72 crore through issuance of 4.59 crore equity shares at the lower band of Rs 144 per share (face value Rs 1 per share) and 4.35 crore equity shares at the upper band of Rs 152 per share.

The IPO also comprises of offer for sales (OFS) of 1.46 crore equity shares to raise Rs 210.27-221.95 crore. The promoters, Anand Rohidas Prabhudesai is selling 0.21 crore equity shares and Dhirendra Nalin Mahyavanshi is selling 0.22 crore equity shares through OFS.

The promoter shareholding in the company will decline to 13.21% post- IPO from 17.22% pre-IPO.

The issue is to be made through the book-building process and will open on 19 June 2026 and will close on 23 June 2026.

Turtlemint proposes to utilize the net proceeds of IPO towards funding 1. Expenditure towards cloud and server related infrastructure (Rs 25.643 crore), 2. Salary expenditure towards the technology and product development teams (Rs 193.036 crore), 3. Expenditure towards marketing initiatives (Rs 39.073 crore), 4. Expenditure towards lease payments for existing properties (Rs 43.076 crore), 5. Investment in wholly owned Subsidiary, TIB, for funding its working capital requirements (Rs 128.642 crore) and 6. Funding inorganic growth through unidentified acquisitions and strategic initiatives and general corporate purposes.

The total outstanding borrowings stood at Rs 50 crore at end December 2025.

Strengths

India’s underpenetrated insurance sector is set for strong growth across life and non-life segments, driven by B30+ markets. Gross written premium (GWP) as a percentage of GDP is approximately 3.7% as of 2024 compared with 12.1% in United States and 11.8% in the United Kingdom signaling room for growth.

The IRDAI envisions achieving ‘Insurance for All’ by 2047, aiming to ensure that every Indian citizen has access to suitable life, health, and property insurance coverage. Achieving this will require the insurance sector in India to grow at a significantly faster pace.

Turtlemint has largest number of registered PoSP distribution network amongst the Peer Group, with pan India presence and market share of 15.97% in 2.7 million PoSPs in insurance industry. The broad reach positions the company well to capture the significant growth potential in largely underpenetrated insurance market.

Digital Partner base has grown at a CAGR of 33.57% from 119,643 end March 2020 to 631,885 end December 2025.

Turtlemint has a comprehensive physical branch network of 81 branches end December 2025 enabling to build a highly diversified and granular base of digital partners.

Turtlemint has maintained long-term partnerships with 45 Insurer Partners at end December 2025, representing 75% of all life and general insurers in India, helping to offer wide suite of insurance products.

As against insurance agent channel, broker channels which employ PoSPs tend to incur lower non-commission costs, often delivering 8-10% cost savings to insurers.

Digital partner network enables insurer partners to access low-cost distribution channels and reach underserved markets, resulting in mutually beneficial and capital-efficient partnerships.

Tech-driven approach to digital partner engagement and internal processes has enabled to achieve significant operating leverage on fixed costs.

The platform offers substantial and increasing earning opportunities for digital partners.

The company has maintained high digital partner retention with 69.46% of digital partners remained active after two fiscals following their onboarding and 64.04% remained active after five fiscals following their onboarding.

Turtlemint benefits from strong network effects that strengthen as platform grows. As network of digital partners expands, reach increases, attracting a larger number of customers to the platform.

Weaknesses

The company has incurred losses for last three years as well as 9MFY2026. There are also negative cash flows from operations in operating activities. Networth has decreased from March 2023 to December 2025. The company has to generate adequate revenue growth and manage expenses and cash flows, otherwise it may continue to incur losses.

The ability to achieve profitability will depend on ability to attract, retain and expand ecosystem partners such as digital partners, insurer partners, customers and other financial service providers.

Attracting, managing and retaining digital partners in a cost-effective way is critical to business. Cost of acquiring and retaining digital partners accounted for 77.45% of total expenses in the 9MFY26. Any changes in the regulatory framework that further facilitate digital partners mobility could increase this risk.

The majority of revenue comes from general insurance companies contributing 93.27% of revenue in 9MFY2026 and primarily from the sale of motor insurance products. The growth in sales of general insurance products, particularly motor insurance, has historically been driven by increasing customer demand for motor vehicles. Any slowdown in the growth of the motor vehicle market, changes in customer preferences, or adverse changes in government policies could negatively impact the demand for motor insurance products.

The reliance on general insurers and motor insurance exposes to concentration risk. Any regulatory changes, market developments, or operational challenges affecting general insurers could have a disproportionate impact on business.

The ability to diversify revenue streams by increasing reliance on life insurance products or other lines of business is subject to various risks and uncertainties

A significant portion of platform premium is attributable to the states of Maharashtra and Gujarat collectively accounting for 27.92% of platform premium (excluding enterprise premium) in 9MFY2026.

Income from distribution of financial products accounted for 98.91% of revenue from operations in 9MFY2026.

Platform depends on insurer partners’ insurance products. Top 10 insurer partners contributed to 72.47% of revenue from operations in 9MFY26. There are no exclusive arrangements with insurer partners, and they may have similar or more favourable arrangements with competitors.

The business operations are heavily reliant on the seamless functioning of online platform, technology infrastructure and ability to keep pace with technological developments.

Growth depends on broader adoption of internet and mobile applications as an effective platform for disseminating insurance products and content.

An insurance advisory distribution business is highly competitive. The digital insurance distribution model, operating through POSPs, has witnessed the emergence of multiple players and showcased a competitive environment in recent years.

The online insurance market in India is continuously evolving, necessitating the enhancement of marketing strategies and experimentation with new methods to stay aligned with industry developments and customer preferences.

The evolving nature of business model, coupled with a developing regulatory framework, makes it challenging to accurately predict future prospects or guarantee the success of current or future strategies.

The business handles and processes significant volumes of data. Any failure to safeguard confidential information, prevent cybersecurity breaches, or misuse data and any inability to analyse the data effectively or accumulate or access sufficient data in the future could adversely affect business.

The business model may be replicated by other technology companies as well as traditional insurance companies and other financial institutions aiming to engage in insurance distribution business.

The operations are funded since inception primarily through equity infusions from shareholders and borrowings. The company intend to continue to make investments to support the growth, and will require additional funds to support growth.

The business is subject to seasonal fluctuations. Each of products may have different seasonality factors and the mix of revenue sources may shift from time to time.

Valuation

Turtlemint has posted 26% CAGR growth in revenues from Rs 419.92 crore in FY2023 to Rs 662.71 crore in FY2025. The revenues have further jumped 80% to Rs 741.07 crore for 9MFY2026, exceeding the full year revenues in FY2025. The company experienced a significant decline in revenue from Rs 419.92 crore in FY2023 to Rs 78.64 crore in FY2024 primarily due to dip in income from marketing fees as a result of insurance companies significantly reducing their marketing spend on account of the certain regulatory changes implemented by the IRDAI. Net losses of the company have reduced from Rs 288.18 crore in FY2023 to Rs 194.11 crore in FY2025 and stood at Rs 187.39 crore (was at Rs 132.46 crore excluding exceptional expenses of Rs 54.93 crore) in 9MFY2026.

The post issue m-cap for the company works out to Rs 4466 crore at the upper price band.

P/E could not be calculated as the company is incurring losses. At the upper price band of Rs 152, the post-issue EV/FY2025 sales is 6.7 times.

Three players, namely, Turtlemint (Turtlemint Fintech Solutions), Policybazaar (PB Fintech), and InsuranceDekho (Girnar Insurance Brokers) have emerged as among the leading players in the digital insurance distribution space, operating via the POSP model and each generating over Rs 500 crore in revenue in FY2024. PB Fintech has posted revenues of Rs 4977.21 crore net profit of Rs 352.07 crore in FY2025. PB Fintech has generated insurance premium income of Rs 23486 crore compared with Rs 2946 crore for Turtlemint in FY2025.